August 27, 2014
Social media has a bevy of naysayers, with much to complain about. Some gripe it’s too impersonal, too shallow, and too much of a time waster. The business side of the non-believers have always touted it’s not quantifiable, and doesn’t positively impact anyone’s bottom line.
Sure, there’s some truth to the flaws in social media. Yet the conglomeration of social networks now account for over 28 percent of online usage; that’s exponentially powerful. Marketers have proven that crafty social media campaigns can change a company’s reach and profits over night. Social is an undeniable force.
Because of its prevalence, there’s no lack of tools, apps, and software to help elevate your reach and simplify the process. Sites like HootSuite, which helps automate your blasts and coordinate them throughout all the major networks, have become social must-haves. But there’s a bundle of new players in the space that can help turn your social efforts from lackluster to profit powerhouses. Here are a few that deserve a closer look.
Bring Formality Back to the Web
It used to be a well-written letter on a fancy letterhead could be just the professional touch needed to land a contract or close a pivotal deal. Since the web went social, correspondence is often informal, too brief, and without any professional flair. Lettrs is an innovative mobile and social platform that aims to bring back the art of letter writing.
It works like this: Lettrs just needs one specific identifier for the person or entity you want to correspond with: email address, Facebook or Twitter handles, etc. You craft the perfectly polished letter on any of their designer themes, then Lettrs delivers this personalized creation across the social platform of your choice. This customization can catapult engagement, and it’s incredibly simple. Lettrs will even send snail mail in the same fashion.
Build Your Tribe
Social isn’t social unless people are engaging with and sharing your content. If you’re ready to build your community, check out the amazing tool Triberr. This “invitation-only” gathering invites members to join tribes of like-minded people who are influential in a chosen niche. If you fit the parameters for each community and submit your RSS feed, all other members promise to share and Tweet about your newly published content. Because you too are promising to help spread the word, Triberr lets you automate these blasts as your community releases their posts, thereby providing engagement for yourself and your tribe members with little time or effort.
One of the most crucial aspects to powerful social media shares is your own brand credibility. In part, that is generated through a consistent and authoritative voice. The other part of the secret sauce of trust, which is truly the online currency, is the support of others in your niche – preferably experts in the field.
Enter Spundge. First, this nifty tool helps you craft, curate, and publish stellar content, with polished pictures and great design. Most powerfully, however, Spundge lets users collaborate with experts, adding that much needed boost of credibility. You pick whatever topic, keywords, or people feel relevant, and Spundge then generates “Notebooks” and “Stories” around them, which over time only gets more convenient and powerful. Finally, Spundge is an awesome content discovery tool, ideal for inspiration. It accesses the internal notebooks, blogs, news sites, and other resources to help you locate incentives and authoritative support.
One of the most challenging parts of any stellar social media campaign is creating content that truly appeals to your audience. For that, you always need inspiration. If you’re not forever connected to your marketing muse, turn to Swayy. This content sharing platform reviews and compartmentalizes over 50,000 pieces of content every day. Search by the topics you’re interested in, and you’ll get a big dose of inspiring content ideas that will make your audience take notice. You can share the content instantly (or archive it for later shares), and Swayy’s stellar analytics tools show you which content was best received.
Helping Sellers Meet Buyers
Marketers need buyers. That’s about as simple as it gets in sales. LinkedIn, the most powerful social network for businesses, just launched a tool to help simplify this age-old process. Called the Sales Navigator, the goal is to make it volumes easier for salespeople to locate interested buyers throughout LinkedIn. Available via desktop and mobile, Sales Navigator is touted as a “stand-alone experience”, which means it uses a separate login outside of LinkedIn. It can pull together information and insights from multiple accounts, too.
It functions by giving salespeople recommendations for new leads throughout the site. In essence, it’s a lead generating machine, and intelligently so. You can run advanced lead searches, or connect it to LinkedIn’s other handy tools, like InMails, Who’s Viewed Your Profile, and TeamLink.
Social media is only as powerful as the tools we use to access it. Thankfully, there is an almost endless selection of apps and resources that can greatly increase your social engagement, analytics, ROI, and overall impact. Choose the tools that best fit your individual business, and dedicate you and your team to getting the most out of each one. The result will make you a believer in the power of the social space.
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.