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September 8, 2014

Eight Tools to Boost Your Marketing and SEO Strategies

Raven Tools

If you have experience with search engine optimization (SEO), you most likely recognize and use tools like Google Adwords, Google Webmaster Tools, Google Analytics, and-or Open Site Explorer. However, there are a multitude of effective tools available that you may not have heard about that can provide you with superior and unique insights and features. Making use of these tools can give you a major competitive advantage and make your life easier in terms of time and resource management.

Below I provide brief descriptions of eight tools that I find are underutilized by today’s online marketers. Although many of these tools have similar features, they all have unique qualities and are worth checking out if you want to boost your digital marketing and SEO strategies.

Screaming Frog

The Screaming Frog SEO Spider tool is a downloadable desktop app that will crawl your website and give you – in a list format – detailed reports on how your pages and links are performing compared to your competitors. It essentially acts as a search bot. One key benefit of the tool is that it simplifies broken link identification and repair. This tool is available for both Mac and Windows users. If you use the free version, there will be a limit on how many pages you can crawl.

Raven Tools

This suite of more than 30 tools will help you manage most or all of your online marketing endeavors in one location. Raven allows you to run PPC campaigns, track your ROI, manage your social networks, check for broken links, and much more. A major strength of Raven lies in its reporting capabilities. The branded reports are easy to produce and they have a professional, organized appearance. These reports are great for a large office setting. Raven Tools offers an iPad application for the mobile marketer as well.

Market Samurai

This tool is great for keyword competition analysis because it offers the clearest picture I’ve seen on the search engine rank potential of keywords. You can see who is ranking high on Google using specific keywords and you can easily know whether or not you can beat their rank. Market Samurai’s Keyword Tracker will filter results using only the words you provide and it will tell you how much traffic you should receive from the suggested keywords. In addition, you can use the tool to keep track of how your keywords are ranking in search results.

Adobe Analytics (formerly SiteCatalyist)

This marketing intelligence product is Adobe’s answer to Google Analytics. The tool is part of the Adobe online suite of marketing products and it helps you quickly view thorough insights about user behavior on your site. What makes Adobe Analytics unique is that it tracks the complete path of a user on your site and you can see which pages are the most popular. However, in terms of overall comparison, there is not much that Adobe Analytics offers in terms of success metrics that Google Analytics does not.


Have you developed a mobile application? Check out Countly if you would like to monitor what users are doing inside your app. Countly is an open source analytics application that tracks real-time data. You can customize your reports with your branding as well. Countly allows you 10 thousand free sessions per month and installation is free.

SEM Rush

Another useful tool when it comes to competitive keyword analysis. SEM Rush will give you a clear idea of what keywords your competitors are using and how much success they are having. Having already witnessed the success or failure of each one, you can target the same or similar keywords. You can use it to analyze your own text as well and develop reports. SEM Rush has many other SEO-based features and there is a free version available.

Majestic SEO

This is a tool for comprehensive backlink analysis. Majestic SEO gives you unique insights on your backlinks that you may not find using other tools. This is because Majestic SEO revises its massive index throughout the day and so your information is completely up-to-date. The tool gives you detailed information on the quality of your backlinks in regards to SEO. However, using Majestic SEO may not be ideal for a single marketer. It is useful for those needing to analyze large data collections (for example: marketers analyzing backlinks for several clients).


Woorank has many features that can help you truly understand your place online. One notable feature is Woorank’s ability to compare your site to every site on the Internet in terms of the number of visits you get (for example: “You are the 10,000,000 most visited site online”). Woorank will tell you how popular you are on social media, your Google index ranking, and your page rank in search engines. The coolest aspect of Woorank is that it will recommend a personalized step-by-step complete marketing guide to improve your online standing.

Listed above are just some of many tools that can be used to enhance your marketing and SEO strategies. What tools do you use that you did not find on my list?


Marc Holt is a digital marketing specialist at DigitalParc, a Minneapolis-based online design and SEO company. Marc specializes in web marketing and SEO strategies.

52 Responses to “Eight Tools to Boost Your Marketing and SEO Strategies

    I think all of these tools are very good for SEO Practices. I have experience of all these tools and using from last 2 years. IBP ( Internet Business Promoter) is also a SEO Tool which is also very good for Offsite and Onsite SEO Optimization.

    Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it’s nice to find a website that details so much information about different artists.

    avatar tonii clark says:

    Thanks for the tool list,Click my link for More:

    avatar Jordan says:

    As in current scenario SEO is covered with high competition, so the competitors analysis is much more important and above tools helps to do this.

    avatar Hung Pham says:

    Thank you for your tips. This is useful article for me. Can you show me a tool/website that I can know position my keywords/website on (not alexa tool).


    avatar Buka Info says:

    This tool will help me with ease. and thank you for the information. I will use for my business.

    avatar Jessica says:

    Hi, Thanks for share!!
    Bookmarked it for later reference. 🙂

    avatar yudhadhesockerz says:

    thank’s to information and that tool,,i want try it

    avatar Alexandra says:

    I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

    avatar Hamizan says:

    It turns out that in addition tools used by many as Google Adwords, Google Webmaster Tools, Google Analytics there are still 8 tools that are rarely used and used in the framework of improving marketing and SEO strategy that is a clear and explained it easier to understand information such as articles on

    I use adobe analytics… I use it along with google analytics. It has helped me create a clearer picture of what’s going on on my site, and with the help of these tools I’ve increased my traffic and conversions.

    avatar Ivan says:

    hi, i have been using some of the tools you are sharing, some are really good, screming frog for example is a goopd one, moz too, i know is expensive but works, thanks for putting all together

    Hey thanks a lot for this post. I think it will be very helpful for any online marketer. I have also bookmarked this for later reference. I have been using tools like SEM rush,Majestic SEO and I think they are quite useful as I get a clear picture of my competitors from it.

    avatar mike davey says:

    I’ve used statcounter for 10 years now it was around before google analytics and is excellent for tracking where visitors come from downloads and exit links

    avatar Ratna Dey says:

    I didn’t know about these tools. Now, I think I find some useful information that will help me for do some effective work. Thanks for share.

    avatar Sachin says:

    Hey thanks for the article and all the good tools which is really helping me build my SEO career.
    Being a Begineering and slowing getting to know seo and all its basic attributes,
    I have one question for all the article reader
    whether to consider Alexa ranking or Google ranking while link building
    because the site which is having good alexar ranking won’t have good google ranking
    so my question is
    Which one to Consider Alexa ranking or Google ranking while link building

    Just read your article and some of these tips have really helped me to grow my online marketing.

    My question to you all is which is better to follow Alexa or Google when trying to link build.

    Again thanks for a great read. Keep up the good work.

    Kind Regards,

    Great tools for consideration. Thanks for sharing them with us.

    avatar Anna Morrish says:

    Great Compilation of tools here. I’ve used a fair few of these tools. I’m a big fan of SEMRush, Majestic, and Screaming Frog- Which is growing in popularity.

    Market Samurai is a new one on me, so I will check this new tool out.

    Followerwonk, Buzzsumo and Topsy are a few other great tools.

    avatar APAR says:

    I have been using google analytics and keyword planner more than 3 years and the results are more visible perfect

    I do like screaming frog as a good tool to use, man I haven’t used market samurai in ages!! Is that even still working for keyword analysis any more?

    avatar Raj hirvate says:

    That’s really good and great news.

    avatar Lioa says:

    I have been using google analytics and keyword planner more than 4 years and now I still. I’ve used a fair few of these tools. I’m a big fan of SEMRush, Majestic

    avatar SEO in Pakistan says:

    I like google analytics, but I use histats and statcounter the most since both are easy to use and the reports easy to understand.

    avatar Happy Bakra Eid Mubarak says:

    I have been using google analytics and keyword planner for more than 3 years and the results are visible.

    Thanks for this it is very useful info for me

    thanks it is very good website.

    avatar Max Distro says:

    I use screaming frog and Majestic all the time. Majestic is my go to tool for checking backlinks and density of keywords.

    Does Market Samurai still work? I havent heard of that in years… Anyone?

    avatar says:

    I’ve been using The Screaming Frog SEO Tool Spider it efficiently in collecting links helped me increase keyword rankings.

    I think your article is very useful, it might be in more detail and suggest the clearer method, can be of several categories that you created or any of several methods that should be done in the process of it, thank you very much

    avatar lang mo da says:

    I’ve been using The Screaming Frog SEO Tool Spider

    avatar says:

    I like google analytics, but I use histats and statcounter the most since

    avatar Medan says:

    thanks a lot, I have been using google analytics and keyword planner more than 4 years and now I still. I’ve used a fair few of these tools. I’m a big fan of SEMRush, Majestic

    avatar says:

    nice post about seo. helpful for new blogger.very informative strategies.carry on.

    thanks it is very good website

    avatar Xender says:

    And I really liked the way they are doing this.

    avatar Aadhar card says:

    Nice! I like your post a lot.

    I think this site is very nice, thanks for your sharing.

    avatar Mobdro ios says:

    WOW! What a great post.
    Thanks for sharing

    I see from the above list mostly paid. was there anything for free?

    Amazing Article…. it is very good website……..thanks

    I see from the above list mostly paid. was there anything for free? awesome site must read

    Great SEO tools list.

    avatar Situs Kerja says:

    Yes Now, I think I find some useful information that will help me for do some effective work. thanks guys!

    avatar shareit for pc says:

    And the process which is given here is working really well and I am already in love with the tools.

    avatar the k park says:

    Nowadays seo is very difficult because of Google’s constant updating algorithms, there must be measures and seo ways to adapt well to those changes.

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