September 9, 2014
Facebook is bringing a counter to the videos that appear on its social network enabling its members to see how popular public clips are.
The update, which will roll out this week, will display how many views public videos from people and Pages on Facebook have received.
The goal, Facebook said, is to help people discover new, popular videos.
“The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about,” the company said in a blog post. “And more people than ever before are seeing, sharing and expressing themselves with video on Facebook. We’recommitted to making Facebook the best place to share, discover and watch videos, and we’ll keep listening to feedback to improve video on Facebook.”
Since June, Facebook has marked more than one billion video views per month.
Video has been a focus for the social networking giant over the past year. Facebook debuted its auto-play 15-second video ads in March, offering in-stream advertising to brands for the first time.
Although videos begin playing as they appear on a user’s screen, they do so without sound. If a user does not want to watch a video, he or she can simply scroll or swipe past it. Those who do wish to view the video, however, can click or tap on it to have it played in full screen with sound.