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September 12, 2014

Google Buys Online Polster Polar to Give Social Network a Boost

Google’s spending spree continues with its latest acquisition of online poll company Polar to boost the technology company’s social network.

Although financial details of the deal were not disclosed, the companies said the Polar team will work on Google+.

“I’m thrilled to welcome +Luke Wroblewski and the talented Polar team to Google,” vice-president of engineering for Google Dave Besbris wrote in a brief Google+ post. “They’ll be joining our team and helping us make G+ even more awesome.”

The nearly two-year-old start-up polls users of its app via Smartphone and tablet to learn users’ preferences. The firm has served more than half a billion polls in the past eight months and counted 1.1 million active voters as of this month.

“Creating products is a journey. And like any journey, it’s filled with new experiences, missteps, and perhaps most importantly, lots of opportunities to learn,” said founder Luke Wroblewski. “My most recent journey started nearly two years ago when we began working on Polar … I’m delighted to announce we’re joining Google.”

Polar will be available for use by its users through the end of the year. Users will also be able to download an archive of the polls and data they have created.


Jennifer Cowan is the Managing Editor for SiteProNews.