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September 23, 2014

Ride the Mobile Marketing Train

Image courtesy of (adamr)/ FreeDigitalPhotos.net
Image courtesy of (adamr)/ FreeDigitalPhotos.net

The debate about the necessity of mobile marketing is effectively over.

Not having a mobile presence for your business today is what not having a web presence for your business was five years ago.

The country and the world are going mobile and more and more buying and selling is taking place on tablets and phones than ever before — so much so that the mobile market soon may overshadow everything else.

Follow the Leaders

Retail still drives marketing trends and statistics show that 78 percent of retailers plan to invest in mobile marketing by the end of the year.

When it comes to B2B vendors, at least half engage in mobile marketing.

As the following article shows, the biggest companies are all on board – just look at Six of the best: Mobile marketing campaigns.

Marketers spent $4.4 billion on mobile campaigns in 2012 and $8.5 billion in 2013. By 2017, that number is projected to quadruple to $31.1 billion — and for good reason: Those who aren’t mobile are missing out on a huge chunk of the action.

Mobile Market

In 2013, the mobile revolution reached yet another enormous milestone.

The majority of online consumers now shop not on PCs or laptops, but on their phones and tablets.

Around 143 million Americans use Smartphones — 71 million use tablets (these stats vary by age group and skew toward younger demographics). Statistics also show that social media is going mostly mobile, as well.

Mobile Future: The Coming Years

Although no one can predict the future of mobile marketing, one emerging trend is undoubtedly the rise of private messaging apps.

Everyone from Yahoo and Facebook to the New Orleans Saints are investing heavily in this technology, which is based on fast, short-lived messaging. Forbes speculates that deep linking — the direct linking to subpages within an app — is the wave of the near future.

But no matter what technology emerges, SMS is still the undisputed king of mobile communication, with mobile email not far behind. This long-standing trend is projected to remain in place until at least 2016.

Mobile marketing is no longer a secret or a trend — it is a reality that all businesses must acknowledge and engage.

Mobile commerce is not a projected wave of the future. It is a tidal wave sweeping the present state of business — both online and retail. Get on board or get out of the way.


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Andrew Lisa is a freelance writer living in Los Angeles. He writes about small business management and public relations.

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