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November 14, 2014

The Latest and Greatest Genius Marketing Tools

You’ve had a genius business idea, launched your perfect website, and set your company for success. Now you have the very challenging task of marketing your business to the world. Overwhelming though it may be, the magic of almost any company’s success story lies heavily with intelligent marketing tactics.

No marketer makes a splash in the digital space without seriously powerful apps and tools. As such, the market is cluttered with the “next best marketing tool,” with thousands vying for attention and dollars from busy professionals across the globe. Chances are you don’t have time to scour all the modern marketing marvels available each quarter; if that’s the case, enjoy this list of some of the year’s biggest standouts.

Make Your Business an Affiliate Powerhouse

Affiliate marketing has been a key source of revenue for thousands of companies for eons now, but it’s a tough game to master. One of the biggest challenges lies in having one affiliate link be accessible across all platforms, devices, and country borders.

GeoRiot noticed this conundrum, and developed a system that empowers marketers and simplifies affiliate marketing. They completely eradicate the rift between whatever product you are promoting and each individual potential buyer, making affiliate marketing a straightforward and potentially your biggest profit-making tactic. If affiliate revenues are at all a part of your business model, this is one tool you don’t want to live without.

Social Analytics That are Truly Insightful

Most of the magic social media networks and toolkits involve some level of analytics – even Twitter got in on the game earlier this year by offering users basic metrics. But if you’re looking to be extremely efficient and effective with your social strategies, it takes far more than an overview of tweets and comments to tell you a meaningful story. Enter BuzzSumo, a new social media metrics dream suite.

BuzzSumo’s first redeeming feature: it’s highly intuitive, and very easy to read and master. The tool shows a comprehensive overview of your social metrics across all the major platforms, and also allows you to go in-depth by searching for specific topics. You don’t just get generalized stats; you can also filter by various categories, and look at profile data for the most engaged and active members of your audience. For social media marketers, BuzzSumo gives you a lot more insight into what’s working and what’s not across all your campaigns.

Take Your Marketing to a Global Audience

The world is a much smaller place thanks to the internet, but we don’t all speak the same language. Tools like Google Translator are great in a pinch, but notorious for mistakes with slang and related phrases.

Using a tool like Smartling is therefore integral to any company serving a global audience. Smartling is a highly accurate translation tool that will help you translate your website, mobile app, marketing documentation, or just about any other digital file into a myriad of languages. Translation is automated once you sign-up, and highly reliable too.

Ensuring Your Website is a User’s Dream

Nothing thwarts great marketing tactics more than a less-than-intuitive website. If your site is lousy at conversion, no amount of genius marketing will benefit your company. If you want to know how your site really measures up, check out Lucky Orange.

This wonderfully inexpensive tool takes videos of how users actually interact with your site, showcasing how they scroll and maneuver through each step. Lucky Orange even has heat maps that show where visitors are currently clicking and viewing. If you’re looking for real-time usability testing, Lucky Orange is tough to beat.

Recapturing Crucial Customer Phone Call Data

If you incorporate phone-based customer service into your business, you know how hard it is to capture real analytics in any fashion from these important touch points.

Log My Calls helps make this frustration a thing of the past. By scanning recordings of your sales and support calls, Log My Calls provides a long list of insights about what’s happening; the good and the bad. Discover common fail points in your sales conversions, or find typical customer complaints that need immediate action. If you run a phone-dependent business, Log My Calls might be the exact tool you’re looking for.

Finding the Influencers in Your Industry

Influencer marketing is all the rage these days, but the tricky part is discovering the most
socially influential folks in your industry.

Tweepz is a new tool that can take the guesswork out of this daunting task. Tweepz lets you search through Twitter accounts by category to find legitimately engaging social mavens, so you don’t waste your time courting sub-par influencers. While Tweepz can’t help you strike a deal with these high profile content creators, it can point you in the right direction so you can work your marketing partnership magic.

What other marketing tools have wooed you this year? Any you can’t live without that you’d like to share with us?


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Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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