November 17, 2014
With the many levels of content generation in today’s world of marketing online, content curation is a must, to find and share the content that makes your readers stop and read. Industry-peers, hot how-to pieces, all the content that’s popular around you – re-sharing or posting with a sentence on your own thoughts will make your social media profiles strong.
Creating original content on a daily basis can be tiresome, and using content curation can keep your fresh content efforts flowing. With an overwhelming amount of content being published on a daily basis, manually finding the best content on the web can be a full-time job in itself. After you find the content, then there’s the hurdle of finding exactly where to share it. With a variety of powerful content curating tools available, curating and sharing content will be as easy as a push of a button.
Content Curation Tools Escalate Efficiency
Having effective content curation tools and sources on hand is beneficial for many reasons. For one, it helps make your routine much more efficient. Instead of searching the Internet for hours on end for the best content to share with your audience, there are several tools that will help get the job done much faster than manual labor. This isn’t to say that you should always allow an algorithm to decide what’s best for your marketing goals; actually reading through the suggested content is required.
In order to help you streamline your curation efforts, we’ve looked at the top tools out there and given you a real guide that presents their pros, cons, and pricing structure. Use these to enhance the way you curate, share and organize your content.
17 Content Curation Tools of the Trade
1.Symbaloo is an easy-to-use social bookmarking interface that is meant to be set as your personal homepage. You can organize your favorite places on the web into a collection of visual icons right at your fingertips. Your favorite bookmarks are turned into tiles, and you can click your way to the newest content. This is a good application if you already have an idea of where all of the best content is published.
2. Scoop.it allows you to discover the web’s best content by linking to other content curators. You can add your own insight on content through the interface, and easily share your findings and commentary on social media. Scoop.it is formatted into a magazine-style layout, all while connecting to a community and generating traffic to your own website.
Cost: $12.99/month for Social Media Publishing, $79.99/month for SEO and Branding
3. iFlow’s content discovery platform allows users to curate and and create topics that are relevant to their niche. Following the “flows” gives you streaming and continuous updates on your topics of interest. Sort through the topics and choose content that best fits your brand’s message.
4. Curata is a little on the pricey side of content curation, but it’s a powerful tool where you can discover, organize and share your curated content. If you have large amounts of high volume content to scan, Curata might be worth the investment.
5. Pinterest: Perhaps one of the most widely used content curation tools out there, Pinterest has exploded with visual content over the last few years. There’s no shortage of content on this platform, with more than 30 billion pins to date. You can shift through content by category, or type in keywords to try your luck.
6. ‘Feedly: Feedly isn’t a new curation tool on the block, but it serves its purpose. It’s best suited for curating blog posts, since it doesn’t pull graphics or images. Despite the lack of visuals, you’ll still pull some top notch content from Feedly that’s sure to fuel your curation needs.
7. ContentGems: With 200,000+ RSS feeds in its archives, you’re bound to find content that tickles your fancy on ContentGems. Using a list of keywords, ContentGems lets you view content at the click of a button on their website, or you can have content emailed to you direct. You can easily share your insights on all the major social media platforms, and even your WordPress website.
Cost: The price depends on how many interests you’re looking to field. Two interests per month costs nothing. However, you can have up to 120 interests for $99/year.
8. MyCurator for WordPress: For those who are using WordPress, MyCurator is a source of inspiration for regularly curating content. It’s a plugin that pulls interesting articles and blogs from around the web. MyCurator’s Get It Bookmarklet inserts the content right into a draft post, where you can start adding your own
unique spin right away.
Cost: Individuals are free; Business Plans are $30/month.
9. Swayy: Swayy is a quick and convenient content curation interface. It lets you share the best infographics, articles, videos and blogs with your audience. It gauges the best shareable content by audience engagement and reaction.
Cost: The price of Swayy ranges from free all the way up to $119/month.
10. Trap.it’s claim to fame is being an intelligent content curation tool. The more you use Trapit, the smarter it becomes. The idea behind the platform is to set “traps” in order to catch all of the good stuff that you don’t have to hunt for yourself. Trapit pulls data from over 100,000 journals, blogs, magazines, podcasts and video feeds. It’s geared toward business-oriented users and is currently in demo.
Cost: Required to request a demo
11. PublishThis is a platform that is focused on curating content based on topics and categories instead of keywords. It has advanced tagging capabilities and indexes 100 million content items per month from 300,000 sources. With that much content at your fingertips, you’ll easily find engaging content to share with your audience. However, like Trapit, PublishThis is currently in demo mode.
Cost: Required to request a demo
12. Spundge is a content curation tool that helps you showcase your expertise with relevant content. The platform is set up in a format that’s similar to Pinterest, showcasing notebooks that are categorized by keywords. You then use “firehoses” to stream your content into an RSS feed. Over time, the quality of your results will improve once Spundge learns what you’re looking for.
Cost: Free or go Pro for $29 per month
13. Learnist is an education-based curation tool where experts can share their insights. Boards are created by industry experts to help educate the audience of Learnist. This is a place where you can gain knowledge straight from a source of experts. You’ll learn something new every day.
14. Keeb: While you’re surfing the internet, you can activate Keeeb in your browser to clip any kind of content, from individual sentences to video clips. These clips are known as Keebs, and you can rearrange your keebs based on topic or interest. Open your keebs to the public to maximize your brand exposure.
15. Slideshare: You don’t exactly organize content with Slideshare, but it’s a great tool to share content and gain new exposure. Slideshare is full of content marketing ideas, and there’s plenty to learn about content curation on the platform as well. Uploading content to Slideshare is super simple, and you don’t even need Microsoft Office to create a Powerpoint presentation. You can use Google Drive to create a slideshow and save it as a .pptx file. Your audience will never know the difference.
16. Storify is an engaging visual platform for social storytelling. Users can build custom story displays for engaging audiences. You can create stories on different categories such as design or business.
A WordPress plugin for Storify is also available. The plugin embeds your curated stories, videos, and images into posts or pages. From there, you can engage your audience with new content quickly and efficiently – and they don’t even have to leave your website.
Cost: Sign up is free or you can inquire about the enterprise plan
17. List.ly allows curators to gather and organize content into convienent lists. With these lists, users can vote the content up or down. You can create lists of practically anything with Listly, and there’s a WordPress plugin for it as well.
The WordPress List.ly plugin embeds your lists directly onto your website, giving you the ability to edit or add to your lists directly from your blog. Building lists via WordPress is also great for your website’s SEO, as you’re constantly putting out new content with the plugin.
Sorting Through The Noise
It’s evident that an overload of information is published every single day. There’s no need to manually sift through endless amounts of articles, videos, blogs and images on a daily basis. As a content marketer, you need efficient tools to make your job easier. Finding the most engaging content of the day is not always the easiest task, but content curation tools can make your search much simpler.
Whether you’re curating content to enhance your own blog or spark a debate on social media, finding the right tools can help streamline your way to content marketing success. Hopefully this list provided you with some new and useful content curation sources, and you can start engaging your audience on multiple platforms with the best available content in your industry.
Julia McCoy is a top 30 content marketer and has been named an industry thought leader by several publications. She enjoys making the gray areas of content marketing clear with practical training, teaching, and systems. Her career in content marketing was completely self-taught. In 2011, she dropped out of college to follow her passion in writing, and since then grew her content agency, Express Writers, to thousands of worldwide clients from scratch. Julia is the author of two bestselling books on content marketing and copywriting, and is the host of The Write Podcast. Julia writes as a columnist on leading publications and certifies content strategists in her training course, The Content Strategy & Marketing Course. Julia lives in Austin, Texas with her daughter, husband, and one fur baby.