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November 20, 2014

Netflix Still Tops in Video Streaming, but Amazon, YouTube Gaining

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Netflix is still the king of video streaming in North America, but Amazon Instant Video, HBO Go and Facebook are making strides, a newly-released report has revealed.

In the past six months, Netflix made up 35 percent of traffic on fixed-access networks in North America during prime time hours — that’s a one percent increase from the 34 percent from the previous six months, according to the Global Internet Phenomena Report from network equipment maker Sandvine.

“With both Netflix and Amazon Instant Video gaining bandwidth share in North America during 2014, it will be fascinating to see how a standalone HBO Go streaming option will impact networks when it launches in 2015,” Sandvine CEO Dave Caputo said in the report, referring to HBO’s plans to open up its Internet service to consumers who do not subscribe to cable or satellite.

Second on the list was YouTube with 14 percent of the traffic, also up one percent from six months earlier.

Amazon Instant Video nabbed 2.6 percent of traffic, an amount that has doubled in the past 18 months — and that is just the U.S.

The biggest surprise was Facebook, which took fourth place in traffic up from eighth, though its share in North American sits at only three percent.

HBO Go, meanwhile, accounted for one percent of traffic.