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November 25, 2014

A Guide to Using Content Marketing to Boost SEO

Photo Credit: Adikos via flickr (CC BY 2.0)

A problem many small businesses face is that they lack the resources to compete head-to-head with large firms. This inarguably sets limits on your activity, but it doesn’t have to hold you back in all areas.

For example, are you possibly approaching content marketing and SEO as two separate and independent efforts when in fact they’re closely connected?

The tangled web of Internet marketing
Anyone that’s been in the Internet marketing arena a while understands how interconnected all these areas are. Whether you’re talking about social media marketing, ad campaigns, content marketing, or SEO, everything is ultimately related — and that’s particularly the case with the last two.

While the connectivity is convenient and helpful, it can also make things unnecessarily confusing. Lines blur, target audiences commingle, and businesses are left wondering how best to pursue their efforts.

The value of SEO
Nobody argues against the value of SEO. It’s the lifeblood of Internet success. To drive traffic and build an online customer base, you must invest heavily in SEO.

The problem is that SEO takes time to master, and the rules are constantly changing. Staying on top of the game requires that you learn the tricks of the trade and follow the rules.

These rules, though, are the same rules your competitors are following. As a result, everyone is left following the same advice, tackling the same strategies, and hoping for better results. That’s where the need for content marketing comes in handy.

Content marketing and SEO
Content marketing is one of most effective ways to differentiate SEO activity. Content marketing — the art of producing fresh, original, insightful information that attracts readers and drives traffic — is SEO’s best friend.

It enables you to add value to your current SEO efforts without compromising them. According to Kissmetrics, “Since nearly everyone is following the technical SEO rules, you have to do something different in order to differentiate yourself and gain traffic.”

Content marketing is that something different.

Combining content marketing and SEO
Anne Francis of Searchenginejournal.com contends that content marketing and SEO should work together, rather than being separate efforts, or even foes. She says there should be no showdown or battle between the two.

You should do your utmost to make sure the two work in concert if you want to boost your marketing efforts. In her opinion, “No business should be choosing one over the other.”
Here are some ways you can bring them together to maximize results:

  • Utilize SEO data. Do you ever feel as if you have access to tons of SEO data, but you don’t know what to do with it? One of the most effective ways to put powerful data to work is by utilizing keyword research to develop rich content your audience hungers to read.
  • Write fresh content. The newest Google algorithms absolutely love unique content that answers questions. According to Magicdust, a full-service Internet marketing company, “From a more organic and authentic perspective the content of your website should be rich in valuable and useful content that relates to the target market and industry…”

That means your efforts to produce high-quality content will simultaneously drive organic search rankings. While you still need to focus on SEO techniques and strategies, investing in content marketing will make things easier.
  • Focus on authorship. Google claims that having a Google+ profile has no effect on your rankings, but it’s hard to ignore the fact that it increases exposure and drives people to your site(s). Spend time developing your authorship and you’ll notice that SEO rankings inevitably rise.

So instead of looking at SEO and content marketing as two unique entities battling for your time, start seeing them as symbiotic entities that feed off each other. By learning to use them together, you’ll get the most out of each.


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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

25 Responses to “A Guide to Using Content Marketing to Boost SEO

    avatar Aventura12 says:

    We know both are differ but both are interrelated to each other content marketing and SEO. With content SEO is nothing. Because only content makes SEO strong. And everybody knows Google only wants Fresh and unique content. If you are using unique content for your SEO than you will get higher traffic on your business and your business will grow. Main thing is fresh content..

    avatar Alwosta says:

    I teach Blogging. I am going to use your example about article writing skills. thanks

    avatar Pratik Sinha says:

    Every search engine bots emphasize on fresh and unique content. This is the main factor in improving the ranking of your website. Google own mantra is well known, which is “content is king”. So its not at all surprising that content generation as well as engaging with users is important.

    avatar Greg says:

    Content Marketing + Seo = good website

    avatar Sak says:

    Write a good content if you want to boost your website.

    avatar Jason Camroon says:

    Not only content but User experience and user interface also important to boost your website ranking. I agree that content is a most important.

    avatar Sara Coleman says:

    You are right jason

    SEO, or search engine optimization, is one of the best ways to increase your small business’s organic rankings, but it can be very difficult and time consuming to figure out the best way to improve your SEO

    avatar Leona Cobb says:

    Great content Larry. That’s such an important point about Content Marketing. Content is surely the most adopted concept to reach potential customers for newcomers. It’s a fact that most popular brands who have conquered the market do not require content reach to attract customers.

    avatar jasa fotocopy murah says:

    Content Marketing + Seo = good website

    avatar Owen says:

    What defines good content?

    avatar James Worcester says:

    good content means informative content which fulfill the reader expectation.

    avatar James Worcester says:

    Content was king, Content is king and Content will be king

    avatar Lucy Goree says:

    Now a days content marketing is most effective strategy

    avatar Melanie Nelson says:

    Write a good content if you want to boost your website.

    avatar Mike says:

    Thanks for share about A Guide to Using Content Marketing to Boost SEO. Write a good content if we want to boost our website…..

    avatar Simon Ilyaev says:

    I call BS. Content is not the only thing for SEO.

    avatar Saba Umar says:

    Content Marketing becomes crucial part in modern online marking. Informative and unique content plus affection SEO means good conversion rate and a highly traffic producing website.

    avatar Michael says:

    Great article. Content was, is and always will be king.
    Professional website design would definitely compliment a great content.

    avatar preetam says:

    I teach Blogging. I am going to use your example about article writing skills. thanks

    avatar Russel Decro says:

    Content marketing is one of the best methods available for SEO. Thanks for digging deep.

    avatar Sujit says:

    Hi Team,
    Thanks for such a great article for content marketing.
    Great tips to boost SEO also.
    Thanks

    avatar Avani says:

    Write a good quality content if you want to boost your website its mine opinion.

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