January 14, 2015
Facebook at Work, a new network for professionals set to challenge to LinkedIn, is officially in the testing phase.
The app appeared in the App Store today, although it is not available for download except to select partners who are testing it before the social network launches it for all users later this year.
Facebook at Work will include a News Feed and groups, just like Facebook, but it will also enable its users to stay in touch with professional contacts and work together online with colleagues.
The app — which is already being used internally at Facebook — would be kept completely separate from the social network, meaning a user’s profile and pictures on the friends and family site would not be visible on the professional network.
Director of engineering Lars Rasmussen told Wired “that using Facebook as a work tool makes our work day more efficient.”
“You can get more stuff done with Facebook than any other tool that we know of, and we’d like to make that available to the whole world,” he said.
Time will tell if Facebook at Work will be able to challenge professional social network powerhouse LinkedIn. But the social network’s mammoth user base — 1.35 billion monthly active users a month as of September — certainly works in its favor.
If the social network can convince its members Facebook at Work will benefit them in their professional lives, it could well be a challenger to LinkedIn and others.
Google Drive and Microsoft Office could also be challenged when it comes to co-workers collaborating on projects and documents. Much like Google’s and Microsoft’s services, Facebook at Work, reportedly, will give a number of co-workers the ability to access the same documents so each person can make changes or add updates.
Jennifer Cowan is the Managing Editor for SiteProNews.