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January 26, 2015

Apple’s iPhone 6, 6 Plus Dominate U.S. Sales in 4Q

Apple dominated the U.S. Smartphone market in the fourth-quarter of 2014 thanks to the introduction of its iPhone 6 and iPhone 6 Plus handsets, according to new stats from research firm Consumer Intelligence Research Partners (CIRP).

Screen Shot 2015-01-25 at 11.20.01 PMThe Cupertino company enjoyed a full 50 percent of the Smartphone market compared to its chief rival, Samsung, which garnered only 26 percent. Together, the two top Smartphone makers enjoy more than three-quarters of the market.

Third on the list was LG with 11 percent while all other Smartphone makers garnered less than five percent of the market. Motorola had four percent, HTC and Nokia two percent. The remaining four percent was a mixed bag.

“The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple’s dominance in U.S. mobile phone sales this quarter,” said CIRP co-founder Josh Lowitz. “Apple had virtually double the sales of Samsung, and five times that of LG.No other brand accounted for as much as five percent of U.S. sales. The Amazon Fire and Blackberry Smartphones registered slight share, which we attribute to random sample fluctuation as much as actual sales.”

Apple sold more than 10 million iPhone 6 and iPhone 6 Plus devices during its launch weekend in mid-September.

The iPhone 6 and iPhone 6 Plus are the first Apple Smartphones to boast larger screens at 4.7-inch and 5.5-inch respectively. The devices sport curved edges, a thinner design than previous models and a new tool to make it easier to use the phone with just one hand.

The new iPhones come with the all-new 64-bit A8 processor which offers faster performance, less battery drain and the ability to play console-class 3D games. The devices also sport an upgraded eight-megapixel rear camera and are available in silver, gold and space gray.