February 10, 2015
Firms Struggle to Secure Cash for Online Efforts
Revenue remains the No. 1 driving force in business-to-consumer digital marketing.
That’s likely not a big revelation but it is part of the key findings in Webmarketing123‘s latest report outlining the state of digital marketing. The report, released today, involved a survey of 600 U.S.-based marketing professionals with a look at current trends, anticipated changes in 2015 and what continues to be the best devices when it comes to the online marketing sector.
“This year’s report highlights the perennial challenge facing digital marketers in all walks of business – the need to invest in revenue-driven marketing,” Paul Taylor, Webmarketing123’s founder and chief executive officer, said in a release. “And while the complexity of digital marketing continues to increase, a growing percentage of marketers are investing in attribution, making it much easier to clearly articulate their digital marketing return-on-investment.”
The 31-page report explains while the majority of marketers surveyed recognize driving sales is the top priority, it is also the top challenge for more than a quarter of those who answered the survey. More than three quarters, however, cited video as the “most effective marketing tactic” over eBooks, case studies, infographics and mobile apps.
However, one of the most surprising finds in the survey is that in terms of budgets. The report shows despite the growth of online marketing firms continue to struggle to secure funds for online marketing due to the difficulty of proving its reach and success. Yet, year-over-year spending for digital marketing has increased by 12 percent.
W. Brice McVicar is a staff writer for SiteProNews.