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February 27, 2015

How to Use WordPress to Boost SEO Rankings

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Nearly 1 out of every 4 of the world’s most dominant websites are housed on the WordPress platform. WordPress is a widely embraced content management system because of its magical simplicity. But don’t make the mistake of assuming WordPress automatically considers SEO best practices for your website. SEO is not built in to WordPress itself. Since Google has banished any black-hat tactics, there are no loopholes to be found in optimizing a WordPress site. There are, however, a bevy of easy to install solutions.

Best SEO practices for WordPress are rather simple to achieve; all it takes is a little elbow grease and access to the right templates and tools. Whether you already have a WordPress site set up and are not seeing the results that you had hoped for, or just getting started with a brand new website, the following tips will put you well on your way to attaining elevated SEO rankings.

How to Make WordPress SEO Friendly

Simply switching to WordPress is not going to be an SEO cure all, as there is not a single CMS in the world that is pre search engine optimized. What WordPress does offer is a solid foundation that can be built up with just a few adjustments. Installing additional plugins is easy and necessary to introduce SEO best practices.

All in One SEO Pack and WordPress SEO by Yoast are by far the most popular plugins for increasing organic search results. At the same time, it can also be hugely beneficial to install an analytics tracking plugin as well, such as Google Analyticator Pro, widening your scope of the bigger picture. But no matter what plugins you install, before pulling the trigger, find out if the plugin is compatible with any other technology on your site. Most are, but some can introduce technical issues, so a little homework is required. Research the popularity of the plugin too, and browse consumer reviews to ensure you are utilizing a tool with positive feedback.

Be Sure WordPress Themes Are Not Damaging Your SEO

One of the many added benefits of using WordPress is the availability of a vast array of free themes. But for every yin there is always a yang; meaning that some of these themes can in fact harm your SEO if used improperly or overloaded. Make sure that you are selecting a theme that has SEO already built in and always run a quality check on the demo site to ensure that the page is mobile friendly and meets Google’s Webmaster Guidelines, otherwise you run the risk of not showing up in SERPs.

Also, adding too many plugins to a site can potentially slow it to a crawl, and since loading speed is a factor for ranking, be careful to not overburden your site. Additionally, do not use WordPress’s default setting for URL’s as they tend to be quite chaotic, messy, and not Google bot-friendly. WordPress makes it simple to select a new permalink structure that will be far more beneficial for SEO – make that your first line of SEO attack.

Boost Your SEO with WordPress Widgets

There are hundreds of WordPress widgets, and many focus squarely on improving SEO. Remember, don’t go widget crazy; be highly selective about which you choose to install, and it’s really true that less is more. Set up only those that have obvious, immediate, intrinsic value. Don’t clutter up the page with useless information. Instead stay focused on relevant topics and try to sway the user to view other pieces of content on your site, as well as increase engagement. Some great examples for this would be:

  • Outbrain places your best content at the bottom of other articles. Outbrain is one of the leading “related content” widgets and claims to generate 15 billion page views per month. It’s a snazzy way to keep people engaged on your site.
  • Shareaholic not only inspires social sharing but also features recommendations & related content which inspires users to remain on your site for longer periods of time.
  • Simple Share Buttons Adder is also another great way to get content shared across platforms. What sets this widget aside is how lightweight and simplistic the design is.

Tips for Posting Great Content

Above all else, the most important process in boosting a website’s SEO is to regularly produce and publish great content. What exactly constitutes great content? Pieces that are unique, helpful to the user, and highly shareable.

To increase a particular piece of content’s share-ability, add images and videos that directly relate to the subject at hand. Images and videos can also be optimized by adding a title, caption, alt text, and description. Adding the alt text is rather important since Google bots do crawl any alt text that is entered, so write something that is relevant to the picture or post. This is most certainly not throw away text.

Using WordPress as a platform is a powerful and easy way to generate rockstar SEO results, but you have to do your homework and set things up properly. Installing just one of these tools or widgets can streamline and automate the process, and help you enable excellent SEO practices the moment you launch (or re-launch) your website.

Are you operating a site through WordPress? What other tactics have you found crucial in your search for SEO gold?


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Digital producer, online marketer, community manager, and multi-faceted writer Tina Courtney-Brown has been managing cross-functional teams for online businesses since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, community management, social networks, and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and spiritual counselor. Learn more at her personal website, or find her on Facebook and Google+.

25 Responses to “How to Use WordPress to Boost SEO Rankings

    avatar Iman says:

    The WordPress is best tool for grabbing the top ranking at Google. There are a lot of plugins that created for SEO purpose, you can pick few plugins that meet your need. And you can modify a WordPress template that meet your need and SEO purpose.

    Thanks Tina, it’s just an informative post shared by you. I’ll remember remember your fantastic tips when switch my website IT News of Technology from blogger platform to WordPress. Keep it up to share this types of post…

    Hi there–
    Careful with recommendations – not all that glitters is gold. Researching sharing plugins, I stumbled upon serious complaints about shareaholic bad practices, compromising users’ privacy http://www.pamelahazelton.com/mistakes-that-kill/wordpress-shareaholic-viglink/

    I’ve found it wise to go through the reviews at the WordPress plugins repository, especially if the plugin has a 50% overall bad rep: https://wordpress.org/support/view/plugin-reviews/shareaholic?filter=1

    I would also point to the SEO Ultimate plugin, which offers a wide array of modules to monitor and optimize on-site seo (unlike yoast, without much of a learning curve).

    avatar cricket says:

    very nice post
    wordpress is always help to Boost Rankling than the Blogger

    Well said Tina. Yes, there is no doubt that wordpress is useful for SEO’s. It comes with may features and plugins but yes, one should be selective. Because as you said, more plugins can make your site slow. Also your point about theme is also correct. I appreciate your analysis.

    Since I’m using wordpress, my rankings go better. Thx for this post.

    avatar Ajeet Kumar says:

    Very nice article on WORDPRESS SEO. Whenever we talk about SEO, we have to take care about everything that can affect your SE ranking.

    This is great and I wish I could become a WordPress SEO master or at least learn more.

    This is great. Where can we learn more? Is there a workshop or book or online information? I’ll Google and find out.

    WordPress is really a wonderful platform. There are so many tools in it that is helpful in SEO. Thanks for sharing such nice post.

    avatar NJMED says:

    We use Word Press for four of our sites. With so many plugins, it easy to use.

    I agree that you need to do a little research to pick the best theme for speed and images.

    avatar John Cali says:

    Thanks very much, Tina, for another really helpful article. I’ve been using WordPress a couple years, and love it. Unfortunately, I’m not technically knowledgeable. But I plan to use the company you highly recommended to help me when I need help.

    avatar Worli says:

    Absolutely! WordPress is one of the most well-known blogging platforms and is easy to use as well. All of its features make it the preferred choice for many.

    SEO by Yoast and All in One SEO Pack are the leaders in the SEO Plugin category for WordPress. Without a single doubt, WordPress SEO by Yoast is one of the best optimization plugins that has ever been produced.

    Great post and very helpful for me and my website!

    Hi great article! Very useful for my work! Thank you

    Thanks for the informative post on WordPress SEO Tina. I’ve been using Yoast since I started my blog and it’s very helpful for learning about SEO. I’m using a different related content plugin, seems to work though.

    avatar Divankar says:

    Hey Tina , I like your article about WordPress boost Seo ranking , this article is very useful for me. and i really appreciate your work and i will follow your all tips about WordPress.

    avatar Shreya says:

    I would say great post ahead. One more question from you. Does wordpress theme affects SEO rankings ? If yes then how. I have seen many of them recommend to use Genesis wp theme for SEO that means other are useless ?

    avatar Aventura12 says:

    Again a great and helpful article for everyone Tina. Every should use WordPress for the website if they are using SEO for their business. Its true wordpress increase the seo ranking. All in One SEO Pack and WordPress SEO by Yoast both are a great plugin for SEO which is found in wordpress. Use always fresh content with wordpress and get high seo ranking. I am also using wordpress for my website.
    Thanks for a great article Tina.

    I want to know more about optimizing websites in search engines. Are there any tutorials for dummies that you can share with me. Thanks guys. :)

    Very nice Post,but be careful,possible to optimized websites in search engines ,Google, top engine

    avatar Realty says:

    What about SEO plugins, how effective are these for wordpress sites and are there any recommendations?
    Thanks

    Themes also must be SEO friendly, compatible with the most recommended WordPress SEO, plugin / widget
    Thanks very much for your great article

    I would say great post ahead. One more question from you. Does wordpress theme affects SEO rankings ? If yes then how. I have seen many of them recommend to use Genesis wp theme for SEO that means other are useless ?

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