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March 6, 2015

7 Link Building Tips: Google Safe Strategies

Link building is an SEO tactic that can be a challenging process, requiring quite a bit of necessary time and effort to be implemented correctly. Despite its demanding nature, link building has certainly proved to be a tried and true fundamental white-hat SEO tactic for years now and likely for many more years to come. Don’t believe the hype: Link building is anything but dead.

In a February, 2014 Google Webmaster video Matt Cutts stated that, “…backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Meaning that link building is still a crucial step to be made by any company seeking to be seen in the SERP’s.

Here are 7 tips and tricks to help you ensure that your business is building links properly.

Research, Test, Publish

Any research conducted by your company can be useful to others in your niche. Don’t be fearful of putting this information out there as it is going to be found anyway, but by publishing it yourself you reap the clicks and benefits. Studies on how users interact, shop, make purchases within your industry, or anything else that is data based is content gold. These kinds of posts are highly linkable because people love reports on data findings. Also be sure to publish A/B tests that worked in favor of your site, case studies that may have increased productivity or morale around the office, or anything else that your audience may find useful or informative as great content is sure to acquire backlinks.


Not only are you looking to utilize images for the content that gets posted, but you may want to also establish an image gallery of copyright free stock photos. This way you have a gallery of images available for use, granted that it is linked back to the origin. Since images are truly the backbone of digital content, this can have a myriad of benefits.

Boilerplates and Bios

A boilerplate briefly describes your company and company’s mission in just a few sentences and is usually found at the end of a press release. Optimize this precious space wisely as it is typically included if the release gets attention and used by another source. Be sure that you are getting your brand out there. Additionally, make executive bios and interviews accessible on your site, complete with optimized links.

Internal Links

Internal links provide passage from one section of a website to another by providing clear avenues to relevant content for both the user and Google-bots. One of the finest ways to link to additional webpages on your site is by optimizing the homepage to act as the authority of relevant and useful information. But don’t simply stop there, create additional backlinks by thinking locally. Explore the nearly limitless supply of local resources such as the city directory or local chamber of commerce as they are likely to happily link back to you.

Get Involved in the Community

Not all of your link building needs to be digital. Think of community connectivity as the old school way to generate links; it may not be a digital tactic, but depending on your business, it could be immensely powerful. Get involved with your local commonwealth by:

  • Hosting or sponsoring events that are relevant to your industry as they are sure to draw attention
  • Holding a contest or giveaway; the allure of a free prize is enough to draw in a lot of people and is a memorable way for a brand to present itself
  • Working with charities you are passionate about as a way of giving back. Donate time, money, or even promotional efforts to help spread the word. This one is quite likely to get your company mentioned, but remember, it’s just about helping out others who are in need, not necessarily the links. That’s just the icing on the cake. If you make charitable efforts all about your own gains, it will likely backfire. Give for the sake of giving first and foremost.

Crowdsource, Crowdsource, Crowdsource

Survey experts in your field and compose the findings in a blog post. Again, content featuring data findings is highly linkable, and if you are asked to participate in a crowdsourced article you will receive a link there too. Another great way of crowdsourcing is to participate in a Reddit AMA (Ask Me Anything) as this is a fantastic tool for building a community. Also be sure to write testimonials and reviews for products that you do in fact use and are willing to endorse as you are likely to receive a backlink here as well.

It is quite obvious that link building still plays a pivotal role to remaining relevant in today’s constantly evolving SEO landscape. Putting forth the required dedication to implement this tactic properly is a must if a company intends to succeed with their SEO strategy. The most valuable thing to recognize when building links is to keep your customer top of mind.

What are some of your favorite sure-fire link building strategies? What tactics have you used that have yielded positive results for your business?


Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

37 Responses to “7 Link Building Tips: Google Safe Strategies

    avatar Saad says:

    Great Link building tips are mentioned here in the article.

    avatar rahul says:

    Thanks for this great article Admin… Amazing tips you have shared with us…

    avatar kodyaz says:

    I prefer to be within the community by taking part in community forums, events and creating content for the community.

    avatar Nigel says:

    Another great article and inspiration to get on with the link building task again. Thank you.

    avatar Alex says:

    Simply stated but sophisticated in its implementation. We will try it!

    avatar Aivar Magin says:

    Thank you for reminding us again the importance of community and building relationships offline. As a web design company this is definitely a challenge for us.

    So, in short, link building is not merely about “putting backlinks” in comments forms, social bookmarks, web directory, etc. Link building is about creativity (for now).

    avatar Chad says:

    Thanks for sharing these tips. Very helpful for people new to marketing.

    avatar Iman says:

    Persistence is important in link building effort. Don’t use any auto bot for acquiring links. Be natural in link building.

    avatar Bill says:

    Good reminders. I know I need to get deeper into most of these areas, thank you.

    avatar nick sharpe says:

    SEO Myths and Legends, Dept:
    The conventional wisdom is that if you have too many backlinks from one website, that could hurt your SERP. My website was #1 for “seo web design” for a couple years until it started slipping at the end of 2013. After evaluating all the factors, there was a client website that had 40k backlinks pointng to my website. I followed “conventional wisdom” and had their webmaster remove my credit link from the footer.php.
    A few months later, my website dropped to page 7, and so did my revenue stream. It’s taken about a year to get back to page 1 and the “river is flowing” once again.
    but the thing about removing too many backlinks… anybody else have this experience?

    Thank you Tina, I’m a fan of your articles. Even though I agree, This particular subject is very sensitive and hard to explain to clients and owners when it come to the amount time that needs to be spent in building links through community engagement.

    avatar MOS says:

    That is awesome!
    Community building has it’s benefits.

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    avatar tastyfood says:

    i used profile creation as those are permanent backlinks and acheived very good results thanks for sharing about the updated news on SEO and its never die because the whole search results are based on SEO everyday the ranking numbers changes due to this..Search results completely coming due to i can say if anyone do it correctly they can see amazing results without spending lot of money on Paid marketing in Digital marketing….

    avatar Greg says:

    Thank you for sharing

    avatar sai says:

    Link Building is the one of the part of the SEO. But Safty Link Building is better for all Websites. Is there another ways to get link building for safty? If it is possible please share…

    avatar Soowec says:

    Thanks for this article. link building is becoming more and more complex but getting more interesting as an SEO strategy. Great info you have shared.

    Thanks for sharing the tips. i now know about Safty 😉

    avatar preeti says:

    how much link building is used full to increases my website visitors..

    avatar Rahul says:

    Link building is very crucial but unfortunately, many do it wrong way. It is really an amazing article. Thanks for sharing these useful link building tips with us.

    avatar Viktor says:

    As always, the best link building tactic is to keep things as natural as possible, and this article explains it quite simply. Thanks.

    I work seo white and it works great.
    And this article I confirm once again.

    very good article, I agree and I know white seo works

    Link Building is the one of the part of the SEO. But Safty Link Building is better for all Websites. Is there another ways to get link building for safty? If it is possible please share…

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    avatar Madan Kumar says:

    Thanks for your valuable post. Its really good.

    avatar Jakemike says:

    Thanks for sharing these tips. Very helpful for people new to marketing k7x.

    avatar k7x says:

    Thanks for your Tips, It’s very usefull to me.

    avatar admin says:

    very good post….. u have taken link building to next level

    thanks for sharing and good job !

    This is a great article i must tina.. thanks a ton for this great write up..

    avatar Abdul Kareem says:

    This has been very valuable information for a novice such as myself. I am going to utilize these tips in both my businesses in order to build traffic and ranking. I will also be looking for more of your articles you keep my attention. Thanks

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    avatar Karan Bhagat says:

    Indeed a quite unique and effective article on link building. Thanks for those tips which I didn’t knew.

    avatar Will A says:

    Some awesome ideas even today,years after you posted it.
    You rock!

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