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April 9, 2015

Twitter Trends Get Major Makeover

Twitter is giving its ‘trends’ section a makeover to make it more informative and easier to find.

Trends will now include concise descriptions of what each trending topic is about.

“We know that trends aren’t always self-explanatory, so now you’ll see a description below each trend,” content and discovery group product manager Gabor Csell said in a blog post.

“Since trends tend to be abbreviations without context, like #NYFW, a description will make it clear that this trend is about New York Fashion Week. The new trends experience may also include how many tweets have been sent and whether a topic is trending up or down.”

Trends is being moved to the search page and, as part of the update, #discover and activity for all iOS and Android users is being retired.

Twitter has made content easier to find in users’ home timeline – with recaps and tweets from within a user’s network – and through efforts like MagicRecs.

New trends is available to U.S. users in English who have Tailored Trends turned on. Twitter is experimenting on the web and plans to roll out the update more countries in the future.