April 14, 2015
LinkedIn is helping employees do more for their bosses with a brand new app.
Dubbed Elevate, the app makes it easier for employees to promote the companies they work for on social media.
The app enables companies and employees to curate high-quality content and then measure the impact after it has been shared.
“Relatively few companies recognize that when they empower their employees to be social professionals, they not only change the trajectory of their employees’ careers, they change the trajectory of their businesses as well,” reads a LinkedIn blog post.
“So why aren’t more companies empowering their employees to be social professionals? Because they lack the tools needed to easily and effectively curate content, suggest it to the right employees, and measure the impact on the bottom line.”
Using algorithmic recommendations from LinkedIn Pulse and Newsle, and human curation, Elevate provides employees with ongoing relevant content they can share.
That content can then be posted to LinkedIn and Twitter while making use of Elevate’s intelligent scheduling abilities to make certain it is shared when the employees’ networks are most active.
LinkedIn’s analytics then enables employees to see how many times content they’ve shared has been liked, commented on, and reshared as well as how many people it reached.
Insights such as who viewed their profile and requested to connect due to the content they shared will soon be available as well.
“LinkedIn Elevate provides companies with the same data, as well as numerous micro-conversions – like job views and Company Page followers – and results that impact the bottom-line – like hires, leads, and sales,” the social network said.
So far, LinkedIn Elevate is available by invitation only with plans to make it generally available by the third quarter.
Elevate is available in iOS and Android as well as for the desktop.
Jennifer Cowan is the Managing Editor for SiteProNews.