Site   Web

April 15, 2015

How to Get Your Website Ready for Google’s Major Mobile Update

Google is at it yet again. The search engine giant is rolling out a huge update and causing major waves in the content world!

I’ve talked about the various coming changes and even given suggestions on how to do a content audit long before Google does it, to keep your site clear of any penalties. Just like before, I am attempting to update all of you all on the Google changes to help you prepare your websites before it hits. Let’s take a look at just what this update is, how it will impact you, and how to prepare your website to meet it.

What’s the New Google Update This Time?

It does seem that Google is always updating, but really in the end it does come out being for the good of websites and searchers alike. This particular update seems to be similarly beneficial, but just what is it? Google is going to be issuing a new update in April that focuses completely on mobile users and searchers. More people seem to be checking their favorite sites on their smartphones or tablets, which is making Google realize just how important an update is for mobile users.

This is an incredibly large update – so large that Google wants to make sure everyone knows and can prepare before the change is issued! Let’s take a look at this mobile update in detail to help you know what to expect and how to prepare your site for the impending changes.

Why is Google Focusing on a Mobile Update?

I already covered this briefly above, but the reason they are focusing so hard on mobile is because mobile usage rates are growing quickly. Take a second to think about it. When you go on the subway, stand in line at your favorite eatery or go to a concert, what do you see? People on their smartphones with their faces lit up eerily by that blue light. Google wants to make sure its users can have a great user experience when searching on mobile devices, and, therefore, are making it imperative for your site to be mobile-friendly.

Will this Impact Your Site?

It will only impact your site if you are not already mobile-friendly. However, according to the Moz article I shared above, this update should not and will not impact your desktop rankings if someone searches from their computer. You’re in the clear with that! You will get penalized when it comes to mobile searches, though, which will steadily become detrimental as time progresses.

An interesting aspect that Search Engine Land points out is that you need to make sure all web pages on your site are mobile-friendly. This algorithm will go page by page, and if you have ten pages that convert to mobile and ten that don’t, you will see penalties for those ten non-mobile pages. This is quite disconcerting to many different businesses, especially if they don’t know if their websites are mobile-friendly.

How to Know if Your Website is Already Mobile-friendly?

It isn’t difficult to find out how mobile-friendly your site is because Google is helping in that regard. The search engine giant has provided a Mobile-Friendly Test for web pages but remember to enter in all of your company pages to ensure they are all mobile-ready and friendly. You can also do a basic experiment on your own mobile device by going to your web page and seeing if it converts to mobile or not. Many web page hosting sites do give you the ability to choose a plug-in to help convert your pages, but you need to ensure it is working if you use one. You can also check out a few other mobile test tools provided by Hubspot!

How Can You Prepare Your Website for this Mobile Update?

So what can you do to prepare your website for the Google mobile update? I am going to take a look at a few ways that can help you create a great mobile-friendly website, helping you beat yet another Google penalty.

  1. Use Mobile-Friendly Plugins to Convert Your Page. Most hosting sites allow for businesses to transform their website from a desktop version to mobile through plugins. The most common is the responsive design plugin, which is both affordable and the best one for Google’s update. One of the main reasons Google prefers and recommends responsive mobile design is because it helps them to assess the mobile friendliness of your website, and makes things easier overall for all involved. 
  1. Create Mobile-Friendly Images. When you add images to your website, you should make sure that they are mobile-friendly. This means that they shouldn’t be too large, because that can take a significant amount of download time or distort the page once it loads. A great way to do this is to follow this guide from Site Point, which discusses how to make sure your images stay a decent size when people come to your mobile site.
  1. Fix Basic HTML for Smartphone Usage. In the Site Point article mentioned above, the author also states that fixing basic HTML on your mobile site will significantly help with smartphone usage. When someone is using a smartphone to access a web page, he/she will use your website differently. We never use keyboards with our smartphones and many like to tilt their screen to get a better view of a website in landscape mode. If your site is not prepared for any of this, it could be problematic for your users.

Get to Work: Become Mobile-Friendly!

While this update might seem overwhelming since it is so large and impacts a huge number of websites, it is still a great move on Google’s part. It doesn’t look like mobile technology is going anywhere any time soon, and we all need to make sure we are prepared for that, providing excellent access to our customers. If you are looking to help improve your site to get it mobile-friendly through content, then look no further. Express Writers can provide you excellent content that can work for both desktop browsing and mobile. Take a look to find something perfect for your business!


Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she'd written a 200-page book and taught herself Internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400 percent, and today, Julia’s agency serves more than 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She just published her second bestseller, Practical Content Strategy & Marketing, November 2017.

42 Responses to “How to Get Your Website Ready for Google’s Major Mobile Update

    avatar Saanu says:

    Informative and Knowledgeable point discussed with us!

    avatar Aventura12 says:

    Everybody now knows Google wants mobile friendly websites. For SEO reasons, we should use make our websites mobile friendly. All your points are good. Thanks for sharing a great article and information.

    avatar rajkumar says:

    Good Informative Article ,

    New and old websites should follow these steps to make their websites mobile user friendly ..

    Thanks for sharing

    avatar andrew says:

    Get to Work: Become Mobile-Friendly!
    Exactly, in the era of mobility today, Mobile-Friendly sites is highly recommended

    It must be recognized that the use of mobile phones is growing rapidly. Blog and site owners who do not follow this development will lose visitors quickly.

    avatar auto oglasi says:

    I’m not an optimist about that is going to change anything for smaller websites.

    avatar paul says:

    We have known this for more then 3 months now, yet there are still a lot of websites NOT mobile-friendly.
    When I look at my niche, there are a lot of small(er) enterprises who do not (want to) know what kind of risks they are taking. On the other hand: this is a major opportunity for site builders 😉
    and all the people who play this game according to the rules, are rewarded! But in a couple of months when everybody has modified their sites, then the other parameters will count again.

    Very Nice your content related to Google Algorithm Update if you need offices in London contact us.

    avatar Saad says:

    Good content is discussed here to get your website ready for google’s major mobile update.

    avatar Ashwin Singh says:

    Awesome content, Thanks for sharing this important update ..after reading this post I optimized my site for the new update …

    avatar Free VPS says:

    Not long now until the update drops, I`t will inpact millions of websites.

    avatar Sean says:

    The impact of this update will be huge. I will definitely do this. Thanks for these quick tips.

    avatar Phillip says:

    Thank you for this meaningful information. It helps a lot.

    Amazing your content related to Google Algorithm Update if you need offices in London contact us. Your content is really good for us……..

    A very enlightening article. Thanks for sharing.

    avatar lee says:

    Thanks for the article!

    Thanks for sharing informasi

    avatar C.C says:

    Thank you for the valuable article, Time to go mobile friends….

    avatar Putri says:

    Hi Julia,
    Thank you very much for your great article here. So now, I will start my preparation for google’s major mobile update here. Thanks again for your useful and helpful article here.

    avatar Soowec says:

    Thanks for the update. Getting friendly mobile is now a compulsory part of the Web. Responsive web design approach may be a good option to be adopted with CSS @ media query.

    Seems like Bootstrap, Adobe Edge Flow or Adobe Dreamweaver are the best so far for responsive web design. There are some free Bootstrap templates, but they look like crap and people not familiar with HTML5, CSS and JavaScript will have a difficult time learning them. However, you can always buy a premium Bootstrap template. Also there are still a few GUI Bootstrap programs and editors on the market.

    avatar Greg says:

    Very interesting thank you for sharing

    avatar Pabitra says:

    Today google will update its mobile friendly Algo. Lets see what happen

    avatar Syed shahbaz says:

    Very Interesting Thank you admin For Sharing.

    avatar Tiffany Plr says:

    Looks like this is gonna be one of the major update and it does makes sense. Mobile friendly site means it is constantly updated and it’s an active website. Like always it’s gonna eat more small business like mom and pop websites.

    avatar Deva says:

    After Mobile friendly update also, I didn’tobserve any big changes in google algorithms

    it is normal for this to happen. Over 60% of searches are from the sulfamoyl and tablet, so that’s the future.

    For many smaller businesses who are not already mobile friendly, WordPress would make an excellent starting point.

    It’s fairly easy to setup hosting, lots of help available, with the vast majority of new themes ( templates ) already mobile friendly. Paid for themes are not expensive, around $60 on average, and often offer a huge amount of features.

    avatar Henry says:

    Thanks for this type of information. I have lots of websites, but they are not mobile friendly. Now after reading this post, I will upgrade all of my websites.

    avatar Dainis Graveris says:

    Great read. This google change cannot be taken lightly. Speed is everything..that’s top factor.

    Here is one more good article talking about mobile seo –

    avatar Tally says:

    Indeed, I found this article helpful, thorough and well-written. Thanks!

    avatar John says:


    Great article it is.Very helpful article for ever blogger.Thanks and Happy new year to you and your family

    avatar Mobdro says:

    And I know that the guide which is working here is very nice and cool also to work on.

    Really useful information.

    And I know that the best guide is all about the process which we all look for man.

    avatar SHAREit PC says:

    I also that that its impossible to work here in the very bad way for the world to see things.

    avatar Peter Larsen says:

    I recently had to update a few websites to be mobile ready and found that most new themes have built in mobile responsive design. This saves me so much time so I can do other tasks.

    All my websites use WordPress so I can also use the free amp plugin for a better mobile compatibility and also the image plugins such as smushit to compress images for a faster page load.

    avatar Lois Rymer says:

    very nice post and knowledgeable this post is related to google algo.Thanks again for your useful and helpful article here.

    avatar Virginia says:

    A very informative article. I had created my site a few months ago and wasn’t sure if it was mobile friendly. But, thanks to you and to my theme, after reading your article and testing out my site I’ve realized the theme supports mobile. Thanks again!

    avatar Rankaroo says:

    Yes, We are ready for large SEO updates.

Submit a Comment

Your email address will not be published. Required fields are marked *

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 6,707,131 bad guys.