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April 15, 2015

Small Businesses Largely Missing Out on Online Opportunities: Report

If you thought everyone in the world of business was online, think again.

More than 25 percent of small businesses do not have a website and 10 percent say they are unlikely to get online any time soon, a new report from research firm Clutch has revealed.

It gets worse. Of the small businesses that do have a website, only a little more than half (56 percent) have a responsive design website that is also mobile-friendly.

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“Having a strong online presence is kind of as important as having a professional looking business card,” said Andrew Ruditser, co-founder of Web design firm MAXBURST, remarking on the survey results. “In my opinion, you cannot effectively compete or market yourself without a website; you must have one.”

Many small businesses are failing to use digital marketing strategies like using SEO or marketing on Facebook or Twitter. In fact, just 53 percent of small businesses are active on social media, only 45 percent use search engine optimization (SEO), and a measly 25 percent employ online advertising. It is not all bad news though. Of those surveyed, 23 percent said they plan to increase website spending this year.

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Ted Risdall, chairman and CEO of Risdall Marketing Group, told Clutch the survey findings highlight the opportunities small businesses are missing out on to grow their online presence.

“Digital marketing campaigns are often a lot less expensive than other types of campaigns,” Risdall told Clutch. “I think that it actually lowers the entry point for a lot of clients that want to start doing something meaningful. That first something meaningful is having that store front online and being there when people are searching for the kinds of things you do. We can serve a lot of smaller budget clients than ever before because of digital marketing.”

Clutch analysts collected more than 350 survey responses from small business owners and managers across the U.S.

The full report can be read here.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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