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May 11, 2015

Google Soon to Show Site Name Not Domain Name in Searches


Say goodbye to seeing URLs when searching using your mobile phone. On April 17, Google announced its plan to replace the once-standard domain name with the real name of the website on all mobile searches. This update will give mobile searchers the ability to more quickly understand what a certain site is about before clicking to open its contents.

Although this update is US-based only, it also will include a breadcrumbs update that will roll out globally and will use structured data for its algorithms.

What are Breadcrumbs?

According to Google, “a breadcrumb is a trail of set links that can help a user understand and navigate your site’s hierarchy.”

When breadcrumbs are used in the body of your website or blog, Google can pull that information and place it into the search results, giving searchers a better understanding of what your page is about.

Two Main Changes

Again, with this new update, there are two main changes to pay attention to:

  1. Google will now show the Website name and not the domain name
  2. URL structure will now feature breadcrumbs worldwide

Although these are seemingly two small changes, it is time to make sure your website is prepared to rank high on a Google search.

Is Your Website Mobile Friendly?

The push to have your website be mobile friendly is greater now than it ever has been – and for good reason! How many people do you see daily with their heads down and noses in their phones? Almost everyone you encounter at some point. Guess what they are doing? That’s right, reading and searching.

Regardless of the technology they are using, both Android and Apple use google as a default search browser and if your website is not mobile friendly, there is a good chance it won’t be found on a simple google search, even if your content matches exactly what they are searching for.

This is because Google now ranks mobile friendly websites higher on mobile searches, burying the non-mobile friendly sites at the bottom when they used to be higher in rank.

So what can you do to make sure your website is reaching everyone it needs to be reaching? First, you need to check to see if your site is mobile friendly. You can use Google’s mobile friendly test to see if your website is ready to go or needs some work. If you get the “Awesome, your site is mobile friendly” you have nothing to worry about and can rest assured that your site will continue to rank high on mobile devices. If the test tells you that your site is not mobile friendly, then you can follow the simple steps to make updates and changes that will it allow it to be mobile friendly. All hope is not lost.

Ok, I’m Mobile Friendly, Now What? 3 Ways To Optimize Correctly

Once you are all set to be mobile friendly there are three things to do to make sure you’re getting the best results.

  1. Search your site. Run a simple Google search from a mobile device to see if your site is formatted correctly. If it is, there should be a mobile friendly label underneath the search results. If you see the label, you are good to go. If you don’t, it’s time to go back and do some more work!
  2. Monitor your website. Searching one time should be enough, but let’s be realistic, with the way things change, small, seemingly insignificant changes can throw everything off. Even though your first search turned out exactly how you planned, you should search again during different times and dates, just to make sure you really are good to go. Your website rankings depend on it!
  3. Still, remember desktops. Don’t ignore the fact that just because your site isn’t mobile friendly and won’t rank high on mobile searches until it is fixed that it won’t impact desktop searches as well. Although thought to be mutually exclusive, that is not always the case. As more and more changes roll out, website rankings that are not mobile friendly can easily drop on desktop searches as well. Google may downgrade the site across the board and you would be losing a lot of traffic, not just from the mobile crowd.

A Small Change Could Bring About A Huge Impact

What may seem like a small change to the algorithm for mobile searches and the way domain names are displayed may actually make a huge impact on your website searches. Now is the time to not only ensure your site is mobile friendly, but to make sure the name and structure are consistently updated throughout your site, reflecting exactly what you want mobile searchers to see so Google can accurately pull the information.

While it may seem minor if Google pulls the wrong name information into mobile search, it can actually significantly affect the traffic you receive. If the name of your site has nothing to do with what the searches are about, users are more likely to skip over your result because they feel there is nothing of importance to them on it. If your name reveals exactly what your website, and ultimately, your search is for, you are going to hit a home run in traffic and in mobile rankings.

We will continue to see changes to the algorithms Google uses because the world of technology never stops spinning. The best we can do is to be prepared, to research thoroughly and to constantly make our sites better and more user friendly.


Julia Spence-McCoy is the CEO of Express Writers, an online copywriting agency that began in 2011 with thousands of web content pages written to date and more than 50 talented writers on the team. Her passion is copywriting and all that pertains, including the ever-changing game of Google algorithm updates.

27 Responses to “Google Soon to Show Site Name Not Domain Name in Searches

    Thanks for the great info. Very helpful.

    avatar Greg says:

    Thank you for sharing

    avatar Dedy says:

    Thanks for sharing, mobile friendly is the need for smartphone users

    It seems like a website that is not mobile friendly will have no future in search engine. So every Web owners should make their website mobile friendly. Thanks Julia for this information.

    avatar Saad says:

    Thanks for sharing such a great post.

    avatar Haryono says:

    thanks for sharing..
    not bad, because i feel my blog mobile friendly..

    I had to scramble and learn bootstrap for responsive web design but it wasn’t that easy without a bootstrap GUI program which I found and helped me learn the bootstrap code. Now I can design a website much faster than using the non bootstrap program I had before. It really isn’t than difficult learning bootstrap for responsive web design.

    First Mobile Friendly Web Update after that this update looking like Google have planned to kill organic SEO career.

    But It’s Really Big Update Without Domain name or Website name how we ‘ll do it marketing ?


    avatar Olalekan says:

    This is lovely. Can’t wait to see this being rolled out.
    Enough of 12xdotcom sites.

    Google is here to open all of us up.

    avatar Steve Timmins says:

    We think this is a good idea that Google will be showing the Website name, instead of just the domain in the future search results.

    Best regards

    Steve Timmins

    avatar Puja says:

    opens a platform for quality of discussion ,hoping to be on positive direction.

    avatar Deasy says:

    Thanks for sharing, the website name is easy remember for internet users than the domain name.

    Thanks for sharing informations

    avatar Vinod says:

    While it may seem minor if Google pulls the wrong name information into mobile search, it can actually significantly affect the traffic you receive.

    This can be avoided by inserting schema into your site.

    google provides a tool to test

    Google is now introducing cut-Throat competition.
    Imagine millions of website that compete for the same keyword. If they are to have the same title, where will this all end?

    Great advice on mobile devices. Thanks for sharing.

    avatar brainland says:

    that’s real cool. google is really making the difference

    Very good information, you have to be aware of changes to be constantly updated, greetings.

    Wish I new more about breadcrumbs & schema. I have desperately been trying to figure it by reading until my eyes bleed. I guess I just made my level of expertise on the subject very obvious. I’m am willing to bet I am not the only one having trouble with it. Fantastic and informative article like always Site Pro.

    So the push now becomes reality. I look forward to seeing how this impacts the search feature.

    nice but a question for all guys then what about structure data .

    avatar Aastik says:

    Google is now focusing on Schema markup. It will really change the SEO world and will make it more technical.

    avatar Ankit says:

    Google has already started showing short urls on mobile. Lets see how this new change looks.

    avatar Men Suck says:

    I love this idea and thought for years it should be like that. Glad to see Google is finally putting this plan into action!

    avatar shruti says:

    thanks for the information mahn….

    avatar Aventura12 says:

    Thanks for sharing a great information with us.

    avatar Phillip says:

    Hi there

    thanks for your excellent article.

    Can you confirm where google is going to get this information from? The meta data? Or the text from the page?

    For example in the head there is the meta tag “description” and also “title”.

    Are these the fields google will take their information from?


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