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May 25, 2015

Mozilla Prepares for Launch of Ignite

Focus Will be on Customer Wants Rather Than Wallets

Mozilla is looking to Ignite a whole new breed of customers for its line of Smartphones.

FirefoxThe company has announced it will launch a new strategy, entitled Ignite, with a goal of attracting new customers to its Firefox gadgets. Up until now, the Firefox line of phones and tablets has squarely focused on users’ wallets rather than what they want and need in devices. It’s an approach that’s had mixed results for the company.

However, with Ignite, Mozilla wants to rethink its approach to mobile and give buyers more bang without necessarily focusing on the buck.

“We will build phones and connected devices that people want to buy because of the experience, not simply the price,” Mozilla’s chief executive officer Chris Beard said in the e-mail to members of the broader community of people involved in Mozilla’s projects, CNet reported. “We have not seen sufficient traction for a $25 phone, and we will not pursue all parts of the program.”

This could mean a major change in how Mozilla not only promotes its products but what’s featured on them. It is suspected the company will rejig its operating systems to allow third-party applications to run, similar to what BlackBerry and Jolla has done, reports Engadget.

Beard seems to recognize the need to expand into applications as he stated, in his email, that Mozilla will “explore implementing Android app compatibility” to further enhance the phone’s attractiveness to customers.


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W. Brice McVicar is a staff writer for SiteProNews.

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