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May 29, 2015

Apple Acquires German Augmented Reality Firm Metaio

Metaio

Apple has added augmented reality firm Metaio to its fold, according to news reports.

A legal document posted on Twitter shows a transfer of €29,121 ($31,955) in shares took place from Metaio to Apple.

The German company last year debuted a thermal imaging system for use in AR headsets, so the firm’s purchase by Apple confirms rumors earlier this year that it is planning to get into augmented reality.

The writing was on the wall earlier this month when Metaio, based in Munich, canceled its user conference in San Francisco. That move was followed by the deletion of the firm’s Twitter accounts and an announcement on its website that products and subscriptions are no longer available for purchase.

“Downloads of your previous purchases will be available until Dec. 15, 2015, and active cloud subscriptions will be continued until expiration,” reads a notice on Metaio’s website. “E-mail support will continue until June 30.”

Apple has been closed-mouthed as usual about the acquisition, giving its usual statement to Tech Crunch: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Metaio is not talking either. In fact, when Tech Crunch sent a reporter to Metaio’s San Francisco office, “a nervous employee refused to speak with him and shut the door in his face,” the publication said.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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