June 4, 2015
Modern websites are set with higher requirements compared to those of 10 years ago. There is more attention to overall design UX, mobile-friendliness and, of course, search engine optimization. Without properly set SEO, your brand new website won’t appear at the top of the search engine results.
Why is it important to appear in the first page of SERP?
The latest research shows high ranking on SERPs is no longer important — it’s critical! This makes organic search essential. An eye-tracking study from UserCentric revealed that a number of people who looked at paid ads on Google and Bing result pages is less than 30 percent.
Another survey shows that only 25 percent of Internet users go beyond the first page of organic search. Moreover, 60 percent of all clicks account for the top three results on SERPs.
Let’s take a look at a few of the most popular and easy-to-use tools for creating a website that promise the best search engine optimization for your site.
MotoCMS 3.0. is a new website building tool that has a plenty of cool features, awesome templates and responsive designs. It offers a user-friendly drag-and-drop admin panel where you can set up all features of a purchased template.
A separate ‘settings’ section allows you to customize website-level SEO features like title, ULR; enable or disable the use of permalinks and even add/remove the .html suffix for the page. The only missing point here is an entire website description, however, you can easily add a meta description for every page on your website.
In the same settings section you can set up analytics options by synchronizing your Google Analytics and Google Webmaster Tools accounts with your website. Just add tracking ID for a Google Analytics account and an HTML tag for Webmaster Tools.
As for the page optimization, you can set up everything within your admin panel. You can specify page title, URL, Meta description and unique keyword. You can also enable/disable “noindex” and “nofollow” tags for the page to improve your SEO. Another cool feature is image optimization that allows choosing a title and ALT-tag for an image that adds to SEO greatly.
- Fully-customizable SEO options (website and page level);
- Use of permalinks allowed;
- Synchronizable with Google Analytics and Google Webmaster Tools;
- Full image optimization (including title and ALT-tag);
- Allows adding “noindex” and “nofollow” tags to pages.
- Doesn’t specify meta description for the entire website (but you can set up it for each page);
Webflow is a fast-growing builder that allows creating websites from scratch or using flexible templates. This tool has a well-structured dashboard that allows customizing everything from design and code to SEO and hosting.
After you’ve chosen a template you can set up your website optimization features in a SEO section. You can add or change the website title and add a competitive meta description. Sitemap and robots.txt can also be set up in this section. You can even disable or enable subdomain indexing. The only consideration: you can provide all these manipulations with website optimization after choosing a paid plan. On a free plan these options are not available.
Webflow allows you to add Google Analytics account to your website to track all website metrics. On the same page, you can add your Google website verification meta tag.
While customizing your website design and adding new pages, you can set up SEO features for those pages right from the admin panel. Here you can set up page title and description, like you do on the website SEO level, and customize page URL. You can also set up a specific keyword for each page.
- Customizable SEO features (website level and page level);
- Allows customizing page title, description, slug, adding keywords;
- Allows creating Sitemap and/or Robots.txt file;
- Uses of Google Analytics for metrics.
- You must upgrade to a paid plan to customize website SEO level;
- You can’t add Alt-tags and titles to images;
This is one of the top website building tools that has numerous fans offers a well-organized search engine optimization out of the box. When you get a website on SquareSpace you can customize only basic SEO features such as a website description and title. The same is for each page — title and description.
Another good thing about SquareSpace is that it allows editing your page and website URLs which makes your website more SEO-friendly. The tool also creates an automatic sitemap for you that you can submit to search engine crawlers via Google Webmaster Tools.
As for metrics, you can track your website traffic every hour, day and month via a built-in analytic tool. You can also add Google Analytics to your website to get deeper insight into your traffic data.
However, if you need more advanced SEO features to set up specific keywords for your content, adding alt-tags and meta-descriptions to images, SquareSpace is not so useful. SEO customization options don’t work here. Another frustrating thing about SquareSpace is its non-intuitive interface. You won’t find a separate SEO category in its menu but some features can be found in the ‘advanced settings’ section.
- SEO-friendly out of the box, easy-to-use for beginners;
- Allows page URL editing;
- Automatically creates Sitemap.
- Poor SEO customization;
- Page title and description is all you can specify;
- No search engine optimization for images (no ALT-tag field);
- No keyword settings;
- SEO section is hard to find on the menu.
The modern digital world changes fast and you cannot get ahead if you don’t keep pace. These tools, as with many others, evolve and, with time, we can see many updates and improvements to their SEO and other features.
Julia Blake is an experienced blogger. She writes articles on Web design, development, trends and usability for many reputable blogs. She is glad to share her knowledge with everyone who needs it. Follow her on Twitter.