July 3, 2015
When a potential customer encounters your website for the first time, there are few actions you want him or her to undertake. To do this:
- Make sure you offer the needed product or service;
- Make sure the pages are responsive enough, and
- Encourage online reviews, testimonials, and recommendations.
You have probably taken care of the first two aspects. You made sure to offer the right services and products for your target audience; and you’ve invested a lot of time, effort, and resources into the website’s design. Now, you’re only left with the goal to get positive reviews by real users. Online reputation is one of the key factors that determine the success of your project.
If you follow your industry, you’ve probably noticed that rankings and testimonials are all over the Internet. This trend can be useful for your business if you take the right approach. However, it can also be detrimental if you don’t make your customers happy or you have disloyal competitors who want to make you look bad. Thus, you need the right strategy that will enable you to get a great number of good reviews.
Are you ready to start attracting more visits and purchases to your website? Follow these tips:
1. The ultimate strategy: make your current customers happy
This is an important place to start. After all, you want to get feedback by real users. When you turn the satisfaction of your customers into your main goal, you will be able to identify your high and low points.
Think about sending out a satisfaction survey to your recent users. If a survey seems too drastic, you can send an e-mail asking for their feedback.
Be ready to accept criticism and act upon it. If you learn from the needs of unhappy clients, you will be able to improve your website and improve the experience for future users.
2. Don’t neglect your Facebook page
This social platform is even more powerful than it appears. If you use it wisely, your Facebook fan page will attract many new visits to the website. However, you shouldn’t forget about the page-ranking feature. Make sure to encourage your fans to provide feedback and rank your business on Facebook.
Some people are mean and they will give a low number of stars even though they don’t have real experience with your website. Don’t let that discourage you. If you have enough satisfied users, the positive reviews will prevail and you will establish a good reputation.
3. Provide incentives
The users of your products and services will surely be motivated to leave their feedback if you offer a prize. For example, you can organize a monthly giveaway for customers who left useful reviews. Encourage them to be honest; that’s how your business will benefit the most. Send e-mails to everyone who has made a recent purchase, and inform them about the possibility to earn a prize if they provide a review.
4. Make the process simple
No one wants to spend more than five minutes writing a review or testimonial about your website. Make sure you provide a form that simplifies the process. Visit some websites and think about the strategies they use. Get inspired by the simplest forms and procedures, so you won’t make the users regret opening them.
5. Collaborate with YouTubers
Which one is better: a video or text review? Video content always wins. Contact some popular YouTubers and ask if they would be interested in trying the services and products you offer. Encourage them to highlight both the good and not-so-good sides of the experience. This is one of the most valuable types of online publicity you could possibly get.
Another way to benefit from YouTube is to ask some of your users to record video reviews. You can offer a prize in return. Then, you can upload this content on your own channel and promote it on social media networks.
Obtaining great feedback will be very useful for the development of your website.
But remember, even if you do your best to meet the expectations of each and every user, there are some impossible characters that live to find flaws. Don’t let their negative attitude discourage you. If you notice that someone is leaving negative feedback about your website on a public forum, take part in the discussion and turn the situation to your benefit.
It is always good to get people talking about your website. That’s how you get more visits and conversions. Now that you know how to get the users to write reviews and testimonials, it’s time to start developing a strategy.
Maria Castle leads an educational portal for students http://www.scholaradvisor.com/. She is an expert in writing, editing, social media and marketing. She’s passionate about new social networking and content marketing strategies.