July 17, 2015
Content drives the internet. It is the most crucial aspect to SEO. It lures people to your site, it informs individuals, helps boost conversion rates, builds trust in a brand; and the list goes on and on. Google is constantly altering its algorithms to weight premium content most heavily of all other factors. Without great content, a site vanishes faster than it takes to send a tweet. All in all, top-notch content is a must.
Despite this fact, many business owners and marketers have quite a bit of trouble developing premier material. Creations are often too thin, don’t consider the target audience or person, or just lack any substance or value. To help alleviate these troublesome concerns, here are 7 of today’s top content creation tools that assist in turning anyone into a productivity powerhouse:
Hubspot’s Blog Topic Generation Tool
Let’s start at the beginning; formulating topics. This is often a sore spot for many, but it doesn’t have to be. Hubspot’s Blog Topic Generator Tool turns writers block into a thing of the past. As long as you can think up 3 nouns surrounding a topic, you’re in business. By plugging these 3 words into Hubspot’s tool, the site will provide writers with multiple topics for content pieces to be built upon.
Another fantastic tool for topic generation is BuzzSumo. This nifty little platform allows visitors to find what pieces of content get shared the most across various social media channels in association with the information you provide.
Just head over to BuzzSumo, plug in your web address, your competitor’s address, or any number of keywords and the site will produce the most frequently shared content surrounding that criteria. This gives writers a solid starting point to generate a piece that will receive a generous number of clicks. Plus, BuzzSumo can filter the most commonly shared content by social media platform, so if you are only looking to post to Facebook, this tool will point you in the right direction.
Now that you have a topic, it’s time to get down to writing. This can be a tedious task when one is focused on spellcheck, editing, re-writing for better grammar, and reformatting the final creation. Instead of polishing the piece as you build it, take the more practical approach of building and then refining. That is exactly what Ilys allows one to do.
With this free-flow application, writers are unable to edit, delete, or even see what is written until it is complete. By only allowing people to enter in a minimum word count and write until that number is reached, Ilys frees the mind to flow with ideas instead of focusing on the editorial process at the same time. Once the piece is written, Ilys will give you access once again to edit what has been written. Sometimes simplicity is the best strategy.
The Hemingway Application
If the Ilys style isn’t for you, the Hemingway Editor App, might be more your speed. This platform seeks to assist writers in developing a simplistic yet eloquent style of writing, much like the master himself. Through a streamlined grading system, the Hemingway Application gives writers a score based upon readability of the piece. Paragraphs and sentences will be reviewed, analyzed, and highlighted if they are too difficult to comprehend, worded passively, or are simply too complex.
Grammatical errors are rampant, and with a language as challenging as ours, they are tough to stay on top of. Grammarly is here to make sure that your posts never fall prey to these types of mistakes again.
This free application edits as you write so that you don’t have to keep a watchful eye on errors you may not even know you’re making. This not only frees your mind to get into a creative flow, but also ensures that your spelling, grammar, and word choice are all spot on.
Great writing requires intense focus. For most of us, we are inundated with distractions the moment we sit down at our computers. That’s where Anti-Social comes in. With this ingenious productivity application you are able to block any distracting websites during certain parts of the day, so that you can really focus on the task at hand. The only way to turn off the application is to restart your computer altogether, so once engaged, there’s no place to hide. If you are constantly getting pulled into Facebook, Twitter, or other sites unintentionally, Anti-Social is for you.
Now that your piece has been written without distractions, it is time to incorporate the ever important associated image. For this, Unsplash is a great tool to utilize. With Unsplash, visitors gain access to a library of completely free high-resolution images. Plus, every 10 days, Unsplash uploads 10 new photos so there is a constant stream of new material to be used.
Thanks to all of the wonderful tools and applications available, creating top-notch, quality, content has never been easier. Now get out there and pen yourself a masterpiece.
What are your favorite content creation apps that weren’t mentioned here? Do you utilize any apps that are solely made to increase productivity and how has it affected your work?
Digital producer, online marketer, community manager, and multi-faceted writer Tina Courtney-Brown has been managing cross-functional teams for online businesses since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, community management, social networks, and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and spiritual counselor. Learn more at her personal website, or find her on Facebook and Google+.