July 24, 2015
Twitter currently boasts 302 million active monthly users. This means just one thing; the potential for networking and brand awareness growth is massive. Many businesses have already built a substantial social following through this channel alone. Twitter is without a doubt one of the most powerful vehicles for driving brand awareness today.
Despite this fact, many businesses that reside on the digital portal are still attempting to get by with incomplete, unprofessional, and subpar accounts. If your business’s Twitter page does not appear professional, few will take your brand seriously and only a certain level of success can be attained.
To help take your brand’s Twitter presence to the next level, here are 4 powerful tips for building a professional presence online:
1. Complete Your Profile and Optimize Your Bio
First things first. For a page to be truly professional it must be complete. If any areas are left blank, filled with lackluster text, or appear to be anything less than polished and honest, visitors can only take you so seriously.
The elements that are critical for a proper profile are simple but highly effective. A professional photo is a must. If your profile picture is snapshot of your team in a dimly lit bar or something similar, it’s harming your brand.
Images are essential in today’s online world and your profile picture must portray professionalism through and through. It’s fine to use your logo; just make sure it’s properly sized for Twitter’s specs as well. Also, be sure to list your company’s name so that you can be easily found by those who are searching for you.
For the bio, you will want to include as much pertinent information as possible, but be careful as there are only a finite number of characters to work with. Utilize keywords that are representative of your niche so that users who search to find individuals in your industry can easily land on your page. Be sure to also include your location and a link to your website or other social accounts to get the maximum amount of cross-traffic.
2. Connect with Authorities in Your Niche
An important aspect of growing your audience and establishing your brand as an authority is to connect with influencers within your field. But don’t just follow these folks, engage with them. Read their tweets and share your thoughts, contribute to active conversations, and retweet relevant posts with your audience.
The most important thing to remember here, however, is to always be adding value to the conversation. Don’t comment on posts just for the sake of commenting. If you continually add value to the running dialogue, you will eventually get noticed and your poignancy will eventually pay off.
If you are unsure of how to find the right people to connect with, use Twitter Analytics to see what personalities in your target market your followers are connected to. You could also use platforms such as Klout or Kred to obtain this or similar information.
3. Share Valuable Content Often
One of the single most important things you can be doing to help build brand awareness is to share top-notch quality content on a regular basis. Set up a content calendar to keep up-to-date with posts and various types of content to be distributed. By sharing content that is useful to your audience as often as possible, more eyes will be drawn to your account through your followers, retweets, and comments.
Keep in mind though that the content that is shared must be of value. If posts are generated simply for the sake of posting, you will quickly become a nuisance to your audience and be deemed a less than credible source. If you have trouble generating content that would be considered first-class, there are a plethora of easy to use content creation tools available online.
4. Analyze and Improve
Analyzation of distributed materials is highly important. After all, how will you know if a post reached its maximum potential without evaluating the results? There are plenty of tools available to assist in the process for after a post has been shared (like Twitter Analytics), but is there a way to determine if a post will be successful before posting it? Not necessarily, but there are tools that will give you a great indication of such information.
By using platforms such as BuzzSumo you can establish what types of posts in your niche that have already been successful in the social arena. Simply enter the keywords you are looking for and, voilà, you are provided a list of the top-performing content in terms of social shares. Better yet, you can filter by social network to ensure that post was successful on the portal you are looking to post to.
Twitter is an extremely powerful tool for content discovery, communication, and networking; if it’s used properly that is. By setting up your profile in a more professional manner and connecting with the proper influencers in your market, your audience is sure to grow and you will be poised to become a respected authority in the field yourself. Implement the aforementioned advice and get a leg up on the competition.
What other masterful Twitter techniques for audience growth have you implemented? Which tactics have proven to work best for you?
Digital producer, online marketer, community manager, and multi-faceted writer Tina Courtney-Brown has been managing cross-functional teams for online businesses since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, community management, social networks, and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and spiritual counselor. Learn more at her personal website, or find her on Facebook and Google+.