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July 28, 2015

Amazon Launchpad Debuts to Bring Selling Success to Start-Ups

Amazon is making it easier for start-ups to gain the attention of prospective customers with its new Amazon Launchpad.

Amazon today debuted its Launchpad program enabling start-ups to more easily launch, market and distribute their products to Amazon customers worldwide.

Included in the program are custom product pages, a full marketing package and access to Amazon’s global fulfillment network as well as a “streamlined onboarding experience.”

Essentially, Amazon Launchpad, gives firms just starting out a way to overcome many of the challenges associated with launching new products with access to Amazon’s retail expertise and infrastructure.

Amazon Launchpad 2

“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it,” Amazon vice-president Jim Adkins said.

“Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”

Amazon has partnered with more than 25 venture capital firms, start-up accelerators and crowd-funding platforms to bring start-ups into its Launchpad program.

So far, more than 200 products are available in the Amazon Launchpad store. Products from startups in the program include the Bluesmart Smart Carry-On Luggageeero Home Wi-Fi SystemCuff DVB Smart Sport BandFenugreen FreshPaper Produce Saver SheetsElectric Objects EO1 Digital Art PanelSoma Sustainable Pitcher & Plant-Based Water FilterThync Mood-Changing Wearable System, and Casper Mattress.

Start-ups interested in signing up or receiving more information can do so here.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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