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August 10, 2015

Online Ad Blocking Skyrockets in 2015

Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net

Ad blocker use is on the rise — and that is not good news for online publishers.

In fact, software created to block digital ads will cost online marketers across the globe nearly $22 billion in advertising revenue this year, a new study from Adobe and software company PageFair has revealed.

The study found that there were 45 million active users in the U.S. use ad-blocking software as of June — that’s up a whopping 48 percent from June of 2014. That makes up about 15 percent of people who are online in the U.S. Some of the key findings from the study include:

  • Globally, the number of people using ad blocking software grew by 41 percent year over year.
  • Sixteen percent of the U.S. online population blocked ads during the second quarter of 2015.
  • Ad block usage in the United States grew 48 percent during the past year, increasing to 45 million monthly active users in the second quarter of 2015.
  • Ad block usage in Europe grew by 35 percent during the past year, increasing to 77 million monthly active users in the last quarter.
  • With the ability to block ads becoming an option on the new iOS 9, mobile is starting to get into the ad blocking game. Currently Firefox and Chrome lead the mobile space with a 93 percent share of mobile ad blocking.

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4 Responses to “Online Ad Blocking Skyrockets in 2015

    avatar ShareitforPC says:

    Thats true people are facing more issues with these ads and pop ups. For some download sites they are getting confused to click on the link which opens the worst websites. so ad blocking will be huge in coming days.

    avatar Cibes says:

    No surprise, because some ads are just popping out anywhere online and just keep coming back. Ads are good for marketing, but sometimes piss off users or readers.

    avatar Francis Beardsell says:

    I couldn’t agree more with the comments already posted. Sometimes (and I know I certainly do), people just want to surf the Internet for no real purpose, and to have adverts popping up everywhere when you’re not interested in buying, can certainly become more than annoying.

    The Internet isn’t JUST about buying things, and to have marketing being thrust down one’s throat all the time, can (and does) get too much.

    this was very nice article thank you so much shareit for pc

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