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August 28, 2015

Apple Sends Out Invites for Sept. 9 Press Event

Just like last year, Apple has set its much-anticipated fall line-up launch for Sept. 9.

Apple inviteThe company sent invitations to the media Thursday for the much-anticipated press event at the Bill Graham Civic Auditorium in San Francisco.

Apple, as usual, is keeping everyone guessing on what will be unveiled at the Sept. 9 event, although it is widely believed the Cupertino company will debut a new line of iPhones as well as the next version of its Apple TV set-top box. It is thought Apple will present an update for its virtual assistant Siri at the event as well.

“Hey Siri, give us a hint,” reads the invitation from Apple, which also indicates the launch is “an invitation only event.”

The only other details on the document include the date, time and location.

If Apple is following a model similar to last year’s event, it will not debut a new iPad line up Sept. 9. Rather, the company will likely host a separate event for that launch.

Despite rumors to the contrary earlier this summer, Apple will not debut its Internet TV service at the event. Instead, it has been pushed back until 2016.

Bloomberg, citing sources familiar with Apple’s plans, reported the launch for the new service had to be pushed back because the iPhone maker is still in negotiations with broadcasters including Twenty-First Century Fox and CBS. Much like Dish’s Sling TV, which bundles channels together at a reasonable price, Apple’s service would also offer program bundles that would then be sold directly to online consumers. The service itself would not be unique, but it would come complete with Apple’s interface and user experience.



Jennifer Cowan is the Managing Editor for SiteProNews.