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September 18, 2015

Google Tops List for Corporate Social Responsibility

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Photo Credit: meneame comunicacions, sl via flickr

When it comes to corporate responsibility, what companies do you think of? Google, Microsoft, Apple, Intel?

If not, than you should, because all four tech companies made the Reputation Institute’s list of the top 10 companies with the best reputations for corporate social responsibility (CSR).

The list, which is rated by public perception, places Google in the top spot, followed by Microsoft at No. 4, Apple at No. 7 and Intel at No. 8.

“Corporate social responsibility is one of the most complex areas of a company’s public identity,” Reputation Institute chief research officer Brad Hecht said in a press release. “The companies in the Global CSR RepTrak 100 are succeeding not only at being good corporate citizens, but in communicating those characteristics to consumers who increasingly rely on a brand’s reputation in making purchasing decisions and recommending products and services to others.”

The criteria used to compile the list includes public perceptions of corporate performance across three dimensions of reputation: citizenship, workplace and governance.

Here is the top 10:

  1. Google
  2. BMW
  3. The Walt Disney Company
  4. Microsoft
  5. Daimler
  6. LEGO
  7. Apple
  8. Intel
  9. Rolls-Royce Aerospace
  10. Rolex