Site   Web

September 18, 2015

Google Tops List for Corporate Social Responsibility

Google Logo
Photo Credit: meneame comunicacions, sl via flickr

When it comes to corporate responsibility, what companies do you think of? Google, Microsoft, Apple, Intel?

If not, than you should, because all four tech companies made the Reputation Institute’s list of the top 10 companies with the best reputations for corporate social responsibility (CSR).

The list, which is rated by public perception, places Google in the top spot, followed by Microsoft at No. 4, Apple at No. 7 and Intel at No. 8.

“Corporate social responsibility is one of the most complex areas of a company’s public identity,” Reputation Institute chief research officer Brad Hecht said in a press release. “The companies in the Global CSR RepTrak 100 are succeeding not only at being good corporate citizens, but in communicating those characteristics to consumers who increasingly rely on a brand’s reputation in making purchasing decisions and recommending products and services to others.”

The criteria used to compile the list includes public perceptions of corporate performance across three dimensions of reputation: citizenship, workplace and governance.

Here is the top 10:

  1. Google
  2. BMW
  3. The Walt Disney Company
  4. Microsoft
  5. Daimler
  6. LEGO
  7. Apple
  8. Intel
  9. Rolls-Royce Aerospace
  10. Rolex


3 Responses to “Google Tops List for Corporate Social Responsibility

    avatar Alexa Davis says:

    Hey SPN Staff,
    shocked about Apple, I can’t believe my eyes that Apple is at 7th place.
    BTW article is great and noteworthy.
    Thanks for sharing the valuable information with us.

    Good information, thanks for your sharing. Kamar Mandi Minimalis

Submit a Comment

Your email address will not be published. Required fields are marked *

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 6,712,002 bad guys.