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September 25, 2015

Click-To-Call Buttons: How They Impact Your Bottom Line

mobile-marketing

 

Mobile devices are one of the most powerful and widely used tools in modern society. Today, nearly two-thirds of Americans own a Smartphone. The number of individuals who access the Internet through mobile devices have surpassed desktop users. Yes, you keep hearing it, but it bears repeating: Mobile truly has taken over.

In the mobile era, convenience becomes absolutely critical as people are often on the go or searching quick and easy answers. That is where click-to-call buttons come into play. While they may not seem like it, these small little buttons can have a massive impact on the amount of business that a company receives. In a recent Google survey it was revealed that 95 percent of small- to medium-sized businesses are not utilizing this feature, however, nearly half of all mobile searchers state that they would look elsewhere if a company did not support a click-to-call feature. As you can see, this under-utilized tool holds incredible benefits for those savvy enough to employ them early on.

With all of the hype around mobile marketing these days, many overlook the original function of mobile devices; to make phone calls. In an attempt to better integrate the foundation of the mobile products, let’s take a look at some of the other reasons that your brand should implement the click-to-call- feature immediately:

Reason 1: Customer Satisfaction

Despite the continual growth of online use to research answers and gain information, the majority of customers still prefer to speak with real live individuals. In fact, a study from NewVoiceMedia revealed that 75 percent of consumers truly prefer to contact a businesses by phone because it is easier to speak to an individual for assistance rather than digging around online for answers. When a company does not have the simple click-to-call feature, 47 percent of people are happy to move on and provide their patronage to another company. For many smaller, local companies, this would spell the death of the business. It is essential for local brands to not only employ the click-to-call buttons, but also a map of where the business is located, store hours, and any other quick and useful information. Simply place the info where it can be easily found, test that the functionality works, and make sure someone is standing by to take those calls and provide an optimal customer experience.

Reason 2: Happy Customers = More Sales and Brand Loyalty

The happier your customers are, the more they will continue to shop with your brand; it’s really that simple. As was stated earlier, customers expect businesses to supply the click-to-call option, and if the business doesn’t, a significant number of customers will happily shop elsewhere. For certain industries, the click-to-call function is absolutely necessary. Services such as locksmiths, plumbers, or tow trucks must implement this technology because the customer either may not have access to a desktop computer or are in a rush to get help with their situation immediately. When it comes to local businesses, 73 percent of customers state that they will typically call a business to reserve an appointment. Even e-commerce and m-commerce sites should be utilizing these buttons as 20-45 percent of potential customers prefer to buy over the phone as opposed to online and another 25-35 percent are at least trying to place an item on hold for future purchase. Click-to-call buttons drive so much business across various marketplaces that not having this option has truly become detrimental to business practices.

Reason 3: Identifying Leads

Even if the consumer is not contacting your company to make a purchase, 45 percent of individuals will call an organization to request more information about your products or services. The click-to-call action is a fantastic tool for identifying inbound prospects who could potentially be a great fit for your company. These folks who choose to call are hot leads who can then be converted into customers. If you are not making it easy for potential prospects to contact your business, you are missing out on a significant number of possible sales opportunities.

Most all businesses should implement this customer-convenience feature. Not only does it reflect poorly on your company by not providing this option, but it is damaging your brand’s sales and reputation in the process. This point will only become more emphasized as the rate of mobile use continues to rise and grow ever more important. But your mobile strategy should not end here as there are various ways to increase your mobile presence and establish meaningful connections through mobile. Ensure that you are doing everything that you can to protect your business and its future by taking the simple step of adding the click-to-call button to your online listings.

Does your business employ the click-to-call feature? If so, how has this impacted your customer base and bottom line?


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Conscious online marketer, Web executive, and multi-faceted writer, Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.

One Response to “Click-To-Call Buttons: How They Impact Your Bottom Line

    avatar CFMedia says:

    Concise and practical post. After fighting with the CTA buttons on the CSS a Prestashop theme, this is an enjoyable read. Thanks

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