October 9, 2015
Visual content has become an integral focal point to the marketing game. In order for campaigns, social posts, and the like to succeed there must be a visual element incorporated. Over the course of 2014, 75% of all Facebook posts contained images, and this trend is likely to continue over the next several years. In fact, it is predicted that by 2017 almost two thirds of all consumer internet traffic will take the form of video content. Sorry words; visual content is taking over the web.
Despite how important visual elements have become, many marketers and business owners still do not have the skills and know-how to develop these crucial materials. Learning to cultivate proficiency in programs like Photoshop seems to be an insurmountable task for those that are already inundated with day-to-day business activities.
The tools made available online today make this previously overwhelming undertaking an intuitive and easy to navigate landscape. Check out these graphic design tools that will turn any artistic novice into an experienced visual creation master.
Graphiq is one of the more unique visual design tools available today. With Graphiq, publishers can easily produce already existing data visualizations with their content.
What makes Graphiq so unique is that the platform acts as a massive database of public and private sector information so that data sets can be easily procured and visually displayed. Users can even see where this data is pulled from to ensure that the numbers portrayed are accurate.
But that is just the beginning of what this tool has to offer. If marketers still don’t think they have what it takes to create an alluring design, Graphiq offers access to over 10 billion (yes, billion) pre-designed visualizations ready to be utilized.
Additionally, the engine provides its users with “Graphiq Feeds” which reports relevant and breaking news, original information from Graphiq’s in-house staff, and even the option of installing a Graphiq plugin into CMS systems.
People love infographics and infographics are what PiktoChart does best. In a matter of minutes, stunning pieces of visual content can be generated and published for your audience to ogle.
The intuitive editing program gives users control over every aspect of the design process which in turn makes this a highly flexible tool. With over 100 infographic, banner, and report themes available, an endless array of custom infographics and design materials can be created in no time flat. From text to color and everywhere in-between, PiktoChart has you covered.
PicMonkey is far from a newcomer, but don’t underestimate this early graphic innovator.
PicMonkey allows users to edit existing images or design brand new collages from images already in your possession. Simply arrange images as you see fit, and then customize to your heart’s desire with access to a myriad of various texts, overlays, colors, and more. Within just a couple of minutes, users can create, save, and share beautiful imagery across all social networks. PicMonkey can make you look like a graphics guru.
Video is taking over the internet and with the abundance of image editing software available online, you can rest assured that there are amazing tools for those who are more video-centric in their efforts as well.
PowToon is an online resource for video animation creation. The tool is perfect for generating fun and engaging animated videos and is excellent as a storytelling device. With a massive variety of templates, backgrounds, transitions, and characters even the most novice of designers will have no problem producing great videos with PowToon. And for those who have more refined skills, presentations can be created from scratch.
Some entrepreneurs are constantly on-the-go and don’t have time to sit down and design visual materials but still need to have them developed. That’s where the Over application really shines.
Available for Android and iPhone, the Over app converts your smartphone into a mobile design studio by allowing users to add text and artwork to photos. Custom fonts, backgrounds, and original art are available to users through an intuitive and easy to navigate interface. Social sharing is also made simple with built-in features that let graphics be posted right from the app. Additionally, Over allows for company logos and branding features to be incorporated into designs to make your graphics tailor-made and on point.
Pixlr is a robust design tool with over 2 million combinations of effects, overlays, borders, filters, and more that completely overhaul an average image into a work of art. With an interface that is reminiscent of Photoshop, Pixlr provides users the flexibility to capture their artistic visions and bring an image to life.
Whether it be creating an image from scratch or building from a predesigned template, this is a very flexible design platform. And with the added option of the Pixlr Chrome Extention users are free to move on and off-line as they please.
Visual imagery is imperative for marketing materials these days. But don’t stress out over not having a degree in graphic design; developing graphics has never been easier. Check out these design tools and you will not only be able to generate eye-catching imagery, but you will save loads of time and energy in the process.
What visual design tools are you currently using? What is your favorite tool that didn’t make this list?
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.