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November 2, 2015

The Power of Online Marketing for Your Business

Have you invested in online marketing for your business? Our visual infographic conveys how vital the arena of online marketing is to all businesses, why you should be using it, what some top brands are doing in their digital marketing, and the benefits of a writer for your online campaigns. Full transcript is below the infographic.

Have thoughts to share on how online marketing has worked for your business? I’d love to hear them in the comments.

The Power of Online Marketing for Your Business

How Can Your Business Benefit from Digital Online Marketing?

Discover the many ways your business can increase sales and performance through online, digital marketing strategies.

Why Your Business Must Be Part Of The Digital Marketing Revolution

  • Almost 3 billion people use the internet globally;
  • 78 percent of all CMOs believe custom content is the future of marketing;
  • 61 percent of all consumers feel better about a company that shares their own digital content.

Reach Your Biggest Customers: They’re Probably Spending Their Time Online

  • 78 percent of Internet users research a product online before buying;
  • 67 percent of Twitter users who follow a brand are more likely to buy from those brands;
  • Prospective customers who search for your services on Google will only notice the first three links on Google’s search page;
  • 63 percent of B2B marketers rate online videos as effective in marketing their business.

Are You Blogging? Here’s Why You Must Be:

  • Blogging plays a major role in digital marketing: 27 million pieces of content are shared online every single day;
  • Businesses that blog are 13x more likely to receive positive ROI;
  • Brands that create 15 blog posts per month average 1,200 new leads per month.

How The Biggest Brands Use Digital Marketing

The big brands show just how much your business can benefit from digital marketing

  • The fashion brand’s digital marketing campaign during 2015 Fashion Week led them to prompt over 19,000 Tweets from unaffiliated users, using a hashtag campaign which promoted the brand.
  • The sportswear brand’s FIFA World Cup 2014 campaign included creating a series of YouTube videos, leading them to be the most talked about brand on social media during the tournament. The brand was featured in 1.59 million conversations.
  • Coca Cola. Named one of the best digital marketers, the company is slated to double its sales by 2020 through content and digital marketing campaigns.
  • A large online following led Mint to be sold to Intuit for an amazing $170 million.

How Can A Copywriting Firm Ensure Your Business Benefits from Digital Marketing?

Whatever the size of your business or the budget you have, a copywriting firm can help you to boost your business with digital marketing in the following content marketing areas:

  • Storytelling and concepts
  • Branding and slogans
  • Content marketing strategy & audits
  • SEO-optimized blogs, web content and article creation
  • Expert-level content writing for a specific audience (tech, etc)
  • Product descriptions and copy
  • Re-purposing: whitepapers, presentations
  • Social media copywriting and strategy
  • Infographic copy
  • Press releases
  • Scripts, marketing content, sales pages
  • Business case studies
  • eBooks & Kindle formatting


Dave Chaffey, Smart Insights |

Katrina Pfannkuch, Business 2 Community |

Kapost |

Social Bro |

Single Grain |


Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she'd written a 200-page book and taught herself Internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400 percent, and today, Julia’s agency serves more than 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She just published her second bestseller, Practical Content Strategy & Marketing, November 2017.

29 Responses to “The Power of Online Marketing for Your Business

    avatar SHAREit for Windows says:

    Hey Julia,
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    avatar Education says:

    Grade Article Contain valuable info..

    First i would like greet author, thanks for providing valuable information………….

    avatar Emma Watson says:

    You have shared very nice information in the post. Thanks for share it with us.

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    avatar rekha says:

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    avatar rr_01 says:

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    avatar Sonam says:

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    avatar Sanjay says:

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    avatar riya says:

    I Like your Article. Thank you for Posting This.
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    avatar Divyanshi says:

    Yes, i understand the importance of online marketing through blogging. Thanks.

    avatar Kimmi says:

    Wow, lots of info here. I DIDNT KNOW THAT!!!!!

    avatar Answer Man says:

    What a beautiful description you have. I’m up to that.

    I will use this useful information in my blogging field thanks a lot to share this.

    avatar Army man says:

    Nice Article .. enjoyed reading..

    avatar Alicia Baker says:

    Hey Julia,
    One of the best the articles, I’ve read. It’s most impressive and interesting, thanks of sharing and great article you have written. Cheers

    avatar Vacancy says:

    Understandable thoughts on the importance of online marketing through blogging, really commendable post thanks for sharing, Julia.


    I love this article! It’s been such a push to stay focus and motivated. Thank you so much!

    avatar Atul says:

    Such a nice infographics with lots of cool information. Hats off to you for motivating us.

    avatar flip diving says:

    Thanks for the sharing this great article related to The Future of the Web.. this article is very usefull for me…..thanks again for sharing this great article!

    avatar Adi says:

    I’m new to blogging & this Infographic is really nice to explain it.

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