November 30, 2015
Facebook’s signature color may be blue, but there is a whole lot of green on the social network.
A new study has revealed that feelings of envy are pretty commonplace for those who use the social media site, especially among young adults.
All too often, pictures of friends on exciting vacations, with a new car, announcing engagements and so on can cause the green-eyed monster to arise — and when that happens, people often compensate by re-posting one of their own interesting photos in a bid to get some more likes.
Izak Benbasat, information systems professor at University of British Columbia’s Sauder School of Business, called the behavior a “self-enhancement envy spiral.”
“Part of the coping reaction is now you start making yourself look good by posting images, videos and good news about yourself,” he said in a radio interview with CBC. “So there’s a cycle going on. So you feel envious and now you are trying to make other people feel envious to compensate.”
Benbasat who collaborated with colleagues in Germany, studied the reactions of more than 1,200 Facebook users at a German university.
The study revealed a full 25 to 50 percent of Facebook users experience some degree of envy.
While viewing friends’ travel photos is the most common cause of envy, people’s social media habits also have an effect.
Benbasat said the more people consume on Facebook, the more likely they are to feel envy, and other negative emotions such as depression or even anxiety.
Jennifer Cowan is the Managing Editor for SiteProNews.