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December 8, 2015

Why and How Outsourcing Your Web Content is a Good Idea

Have you ever considered outsourcing your web content?

No, I don’t mean sending it overseas, I just mean hiring a dedicated content creation specialist to create your content for you.

When you’re faced with demanding content creation needs and not enough time do you do it all yourself, struggling to fit it in between everything else that you’re doing, or do you outsource it?

Outsourcing your content can be an incredibly effective way to get more done, create better content, and dedicate your attention to the areas of your business that need it most.

6 Signs It’s Time to Outsource Your Content

Regardless of how much you love writing or how good you are at content creation; you’re eventually going to run into a situation where you simply don’t have the time to create quality content anymore. If you’re managing your business well, it’s eventually going to outgrow your content creation capabilities and, at this point, you’ll have to decide whether you should outsource your content creation schedule.

To help you decide if you’ve come to this point in your career, here are six simple signs that it’s time to take the plunge.

1. You’re tired of doing it

Sometimes, this is reason enough. If you’ve lost your passion for content creation, you’re not going to create valuable, interesting material, your readers are going to notice and your business is going to suffer as a result. Don’t let this become your reality. If content creation is a chore rather than a treat, hire someone to do it for you and re-direct your attention to the things you truly love.

2. You’re too busy

If you’re too busy to create content, you’re only going to create bad content or, worse, no content at all. If you’ve got too much to do and are seeing your content suffer as a result, do yourself a favor and outsource it immediately.

3. You’re not a good writer

Writing is a learned skill but if you don’t have the time to dedicate to doing it well, don’t beat yourself up. Not everyone is born with a silver pen in his or her hand. Great content requires strong writing skills and if you don’t have them you should outsource your content needs to someone who does.

4. You’re obsessed with perfection

Perfectionism is a powerful business tactic in many ways but it can actually harm your content creation calendar. If you’re not publishing content because you’re obsessed with making it perfect, you may be damaging your business. By hiring a talented, grammar-savvy copywriter to handle your content creation schedule, you can kick the stress and produce great content without the hassle of making it perfect on your own.

5. You don’t have any ideas

Constant content creation is a heavy burden and if you’re running short on ideas, it’s wise to consider outsourcing before you begin repeating yourself and boring your readers.

6. You’re not producing results

If you’re publishing content but nobody is reading it, it’s likely that you’re missing a piece of the puzzle. Either your SEO is off, your keywords are wonky, or you’re missing your target audience. Whatever the case may be, outsourcing your content can set you up with a qualified content professional who can fix the problem and get you back on the right track.

If you’ve decided that it’s time to outsource your content needs, here’s how you do it the smart way.

4 Ground Rules to Follow to Outsource Your Content

While outsourcing your content is often a great idea, it can be tricky and must be approached cautiously so you don’t get stuck with content that isn’t good enough for your site.

Following these four easy steps will help you do it the smart way:

1. Consider who you want to work with

When it comes to outsourcing content, you essentially have two options: freelancers and agencies. Freelancers are independent writers who often work for many clients at once. Finding a trustworthy freelancer can be a difficult process and prices vary widely, which may be a big hurdle if you’ve got a limited content creation budget.

Agencies, on the other hand, are designated content creation teams that employ a variety of writers in a variety of industries. With an agency, it’s generally easy to find a writer familiar with your content niche and, because the agency manages the content creation process, you’re often free to worry about more important things – like running your business. When evaluating content creators, check out their websites, view samples of their work, look into any guarantees they may offer, and check references and reviews. All of these things can help you ensure you wind up with a content creator you love.

2. Decide which content you’ll outsource

Are you going to outsource all of your content or just bits and pieces of it? Generally, content creators will take care of everything from blog posts to social media posts, so the decision comes down to how much (if any) content you want to create on your own.

3. Decide when you’ll want content created

If you’re going to outsource your content, it’s imperative to develop a content creation and distribution calendar. This keeps you and your content creation team on the same page and helps you keep all of your various distribution channels organized. Additionally, it gives your content creator a schedule to work by and helps ensure clear communication on all ends.


While every good marketer should know how to create his or her own content, there comes a time when the responsibility of content creation gets in the way of running a successful business. In these cases, it’s wise to outsource your content to a qualified content creation team or professional. In addition to saving you time, outsourcing your content can often hook you up with industry experts who can create valuable content, optimize it for SEO, and get you more traffic, more readers, and more shares across the web, which is a good thing for everyone involved.


Julia McCoy is a top 30 content marketer and has been named an industry thought leader by several publications. She enjoys making the gray areas of content marketing clear with practical training, teaching, and systems. Her career in content marketing was completely self-taught. In 2011, she dropped out of college to follow her passion in writing, and since then grew her content agency, Express Writers, to thousands of worldwide clients from scratch. Julia is the author of two bestselling books on content marketing and copywriting, and is the host of The Write Podcast. Julia writes as a columnist on leading publications and certifies content strategists in her training course, The Content Strategy & Marketing Course. Julia lives in Austin, Texas with her daughter, husband, and one fur baby.