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January 8, 2016

Effective Ways to Build Your Social Media Presence

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Social media is not slowing down at all. In fact, it continues to evolve at an extremely rapid pace and will likely continue to do so for quite some time.

The Extreme Appeal of Social Media

More and more people are interacting on the various social media channels with each day that passes. That means millions of people are using social media to communicate in a variety of ways. A vast amount of information is being disseminated every second of the day and night from somewhere around the world.

Although most of you are likely already involved with social media, there may still be new ways you can increase your social media presence.

Building Your Social Media Presence

• Content with a goal in mind: Each and every piece of content must have a specific goal in mind and you must work toward that goal until you achieve it. Part of the process of establishing a goal is identifying your target audience as well. While you are establishing your target audience, you should evaluate if what you are writing will positively impact the members of your target audience. While you are at it, you should establish short-term and long-term goals.

• Get involved: With the many possible options of how you can interact online at your fingertips, it is easy to initiate discussions or to jump into discussions that are already in progress. Whether you initiate the discussions or get involved after the discussions are already underway is really not important. However, it is extremely important that you make a big effort to get and stay involved in those discussions because they may lead you to really valuable places.

• Choose the participants carefully: You have the ability to pick and choose who you want to be in your social media groups. You don’t have to make quick, impulsive decisions when it comes to those members. You should do some research (if at all possible) and then figure out if those people are right for your group. Of course, in the end, the other person is also allowed to choose whether he or she wishes to be in your group. It must be a mutual decision.

• Tweak your social media channels effectively: This is especially important if you are involved with a large number of social media channels. It is probably a better idea to concentrate on doing effective work on a smaller number of social media channels than attempting to work on all of your social media channels. Quality over quantity is key. Your message is extremely important and you need to make sure that it not only communicates what you want to impart but that it conveys your message in exactly the way that you want it to come across.

Look before you leap: Obviously, content is the most important aspect in this case. However, it will be extremely valuable for you and for your business if you are confident about the quality of the content and the effectiveness of the message before you actually post it online. There are tools that can help you to evaluate your content. For example, there are tools that can tell you about the value of your keywords and key phrases as well as the effectiveness of your blog topics.

Spread your content around: Even though the blog format may be the most important form of content that you use, other formats, such as videos, newsletter, white papers, etc, should not be ignored. You should bear in mind that some people respond best to words and some respond best to graphic images. A combination of both will probably be extremely effective.

• Watch out for the competition: It is extremely important for you to pay close attention to what your competition is doing. That will be one of the best ways to maintain the edge that you have already established. Additionally, the content that your competition is sharing may give you some great ideas for your own content.

• Keep your interactions polite: Of course, it goes without saying that you should interact with all kinds of people online. However, those interactions should never turn into any kind of a heated debate. Keeping it friendly, constructive, and personal is key. Once it goes beyond that, it will no longer be valuable to anyone and you will all just be wasting your valuable time.

• Keep your content approach consistent over time: First and foremost, your content must be educational, compelling and valuable. Of course, your ultimate goal is to sell more of your products and/or services, however, that is at the end of the process. The first responsibility you have is to teach something to your target audience members and to convey to them that you have the ability to solve their problems.


No matter how strong your social media presence is, it can always be stronger and it can always be more effective. Focus on the social media channels that are going to work effectively for your business. The points that were discussed are worth taking seriously and if you follow the above advice, you will start to realize that your business is advancing to the next level because of those tips. Your focus should be on being recognized through your social media interactions and allowing your business to grow because of those interactions.


Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies. His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ. Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).