January 11, 2016
With the eCommerce industry rapidly expanding, many business owners are setting up Web-based platforms to sell their merchandise. Magento is undoubtedly the most advanced yet easy platforms to set up an eCommerce solution, commanding more than $50 billion gross merchandise volume annually. To successfully grab a piece of this pie in 2016, the most influential decision you will need to make for your online store is choosing the right Magento theme. The following seven tips should be on your mind when either developing your store or giving the job to a developer.
1. Ensure it’s a Responsive Theme
More than 75 percent of Internet users today surf the Web using their mobile devices (phones and tablets). For this reason, Web developers have had to redesign their old static websites to respond to the different sizes of mobile gadgets. This is the same logic applied in the development of an eCommerce solution. A 2016 online store must be responsive to allow users to easily access information and complete all transactions from their mobile devices.
2. It Should Have a Live Theme Editor Tool
Even though the Magento themes are designed with a great appearance, you may want to change certain aspects of a theme to suit your online store. For example, you may want to change the colour scheme to match your company colors and include the company logo. The Live Theme Editor is the easiest tool to use for such modifications.
3. Be built on new technology platforms
A Magento theme built on new technology such as HTML5, CSS3 and SASS will make your online store stand out from the crowd in appearance as well as getting more recognized by search engine robots for better page ranking. These technologies make it much easier to perform search engine optimization (SEO); which is critical in marketing your products and driving more traffic to your store.
4. Ensure the Theme is Compatible with all Browsers
A useful Magento theme for 2016 should also be developed with compatibility to all the popular mobile and desktop browsers. Keeping in mind that mobile users tend to differ in the browsers they use depending on their devices’ power and features, it is critical for an eCommerce website to be built on a theme that can work perfectly on all available browsers. This will ensure that none of your potential clients took their business to your competitors simply because they were unable to find your page.
5. It Should Have an Easy to Use Interface
There is nothing worse than developing a responsive website that still makes it hard to find information and directions. A great Magento theme is designed with an easy-to-use interface that allows the users to find information on a product, place an order and make payments without hassle.
6. Theme Should be Multilanguage and RTL Ready
Having already made a decision to take your retail business on the World Wide Web, you may want to consider reaching out to a market that is outside your language domain. This can be made possible with the existence of a Magento theme that supports multi-language as well as right-to-left languages. And as long as tip number three is incorporated, it should be much easier to code HTML tags for such inclusion to give your online store a global touch!
7. Ensure Theme is Integrated for Social Media
Social media plays a vital role in Internet marketing and that is not a platform to overlook when developing a Magento eCommerce solution. Most Magento themes are integrated to the major social media handles and others are even designed with more exciting features. For example, a theme that links the users to the social media platforms of the online store and gives them frequent updates on new products, discounts or even gives them a forum to share their reviews and make enquiries is well-received.
With these seven guidelines taken into consideration, you can begin 2016 with a superb online store and place your retail business a notch higher. Magento themes are designed to make it easier for the developers and users to perform simple tasks such as finding, ordering and paying for products. The Magento website is also equipped with vast information on other best practices to follow when developing your online retail shops and this makes it much easier to setup and begin selling to the global market.
Stella Reed is a Tech Geek interested in writing about immersing eCommerce industry and its latest trends such as magento ecommerce themes, top ecommerce platforms, mobile commerce technologies and many more.