January 11, 2016
Apple Music may have a long way to go to compete with Spotify, but it is making some serious headway.
The service now has more than 10 million paid subscribers, up nearly 50 percent from the 6.5 million subscribers Apple claimed back in October, a source told the Financial Times.
Apple Music, which was launched at the end of June and brings 24/7 music to more than 100 countries, has the potential to surpass Spotify within just a few years if its current growth rate persists.
Midia Research music industry analyst Mark Mulligan told the Financial Times that Apple Music has “the potential to be the leading music subscription service sometime in 2017.”
Apple Music costs U.S. customers $9.99 a month after their free three-month membership runs out. The family plan provides service for up to six family members for $14.99 monthly.
The ad-free subscription service combines the music users already have on their devices from iTunes or ripped CDs with the Apple Music catalog containing more than 30 million songs. Users can stream any song, album or playlist they choose — or let Apple Music’s curation technology build playlists for them based on their listening preferences. So the more a user listens, the more knowledgeable the app becomes. Apple Music also offers a ‘For You’ section containing a mix of albums, new releases and playlists, personalized for each user.
Apple last month increased the limit of songs Apple Music users can save to the cloud from 25,000 to 100,000.