January 11, 2016
Oculus Rift Execs Face Questions Over Cost of VR Headset
Quality over price.
That’s how Oculus’ co-founder defended what many are considering a high pricetag for his company’s long-awaiting virtual reality headset. The release date, accompanied by a $600 asking price, were revealed last week prompting outcry from those who have patiently awaited the technology.
Many of those who were anticipating the headset had expected it to be cheaper, apparently, and Brendan Iribe, chief executive of Oculus, found himself having to explain the figure while he attended CES in Las Vegas last week.
“We made it as close to the cost of the hardware as possible,” Iribe told The Washington Post. “The margin is razor-thin.”
Regardless, earlier comments by Oculus co-founder Palmer Luckey led many to believe the headset would be closer to the $350 mark. It’s important to note, too, a user will require a high-end computer which will likely be in the $1,000 neighborhood.
Virtual reality, it appears, won’t come cheap.
“The Rift was designed to prioritize quality over cost. We wanted to make the Rift something that everybody would want before we make it something that everyone can afford,” Luckey said this week when speaking with NPR.
But what about that initial $350 figure Luckey had thrown out?
“My answer was ill-prepared, and mentally, I was contrasting $349 with $1,500, not our internal estimate that hovered close to $599 — that is why I said it was in roughly the same ballpark,” Luckey stated in a Reddit session.
As reported by Pop Herald, Oculus Rift will begin shipping March 28. The shipments will contain the headset, sensor, Oculus remote and an Xbox One controller.
W. Brice McVicar is a staff writer for SiteProNews.