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January 14, 2016

Netflix to Crack Down on Use of Unblockers

Netflix image
Netflix image

Netflix customers will soon lose the ability to use “unblockers” to watch content not available in their home country.

Netflix_PR_UI_WEB_Kids_InDevice_CANetflix content delivery architecture vice-president David Fullagar said the company would be cracking down on the use of such proxy servers over the next few weeks.

“Some members use proxies or ‘unblockers’ to access titles available outside their territory,” Fullagar said. “To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are.”

He said he is “confident” the change will not affect members not using proxies.

Fullagar’s announcement comes a week after CEO Reed Hastings announced Netflix was now live in 130 new countries including India, Russia, Saudi Arabia, Turkey and Vietnam, bringing the company’s offerings to more than 190 countries.

Fullagar said Netflix is making progress on licensing content worldwide, but added the firm has “a ways to go before we can offer people the same films and TV series everywhere.”

“Over time, we anticipate being able to do so,” he said. “For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.”


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Jennifer Cowan is the Managing Editor for SiteProNews.

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