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January 25, 2016

Buzzwords Continue to Plague LinkedIn Profiles

Photo by Ben Scholzen.
Photo by Ben Scholzen.

Motivated, creative, enthusiastic.

If you are using any of those buzzwords to describe yourself in your LinkedIn profile, you are effectively shooting yourself in the foot. They are the top three most over-used words by U.K. job searchers.

LinkedIn analyzed the profiles of its 20 million U.K. members to compile the top 10 words people use most to describe themselves.

Screen Shot 2016-01-25 at 9.43.37 AMThey are:

  1. Motivated
  2. Creative
  3. Enthusiastic
  4. Track record
  5. Passionate
  6. Successful
  7. Driven
  8. Leadership
  9. Strategic
  10. Extensive experience

And as LinkedIn’s head of global consumer communications, Darain Faraz, points out resorting to adjectives in a bid to land a dream job is likely to turn employers off.

“We wouldn’t describe ourselves as ‘strategic,’ ‘driven’ or as having ‘extensive experience’ in real-life situations, so why do it on a LinkedIn profile?” Faraz said. “We’re encouraging our members to show off achievements through photos, presentations and other work to demonstrate how they are ‘passionate,’ ‘successful’ or ‘creative’ rather than use tired old buzzwords.”

What it boils down to, is anyone can write about themselves in glowing terms. The key to having a profile that impresses is to avoid the dreaded buzzwords and, instead, post actual examples of your work, which will speak for themselves.

LinkedIn also recommends becoming a LinkedIn thought leader by posting well-thought out opinions on industry matters. Sharing thoughts on news or articles is also a great way to show your enthusiasm and passion for your niche.

Garnering recommendations from reputable sources is also key to impressing prospective employers.

As LinkedIn points out, “a couple of glowing recommendations are worth a hundred buzzwords.”


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