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January 28, 2016

Apple Declared Top Brand in U.S., China in 2015 4Q

Apple’s investors may not have been too thrilled with the Cupertino company’s projections for its first quarter of 2016 but, despite that, the company ended 2015 as the top brand in both the U.S. and China.

The iPhone 6S was the most popular model in the U.S., with the Samsung Galaxy S6 taking the No. 2 spot, and the iPhone 6 in the No. 3 slot, according to a report from research firm Kantar Worldpanel ComTech.

The iPhone 6S

The iPhone 6S

“Apple loyalty in the U.S. is at its highest since 2012, reinforcing the fact that customer retention is not an issue,” Kantar chief of research Carolina Milanesi said in a statement.

In China, however, it was all about the iPhone. The iPhone 6S took first place, followed by iPhone 6S Plus and iPhone 6.

“In urban China, Apple regained its title of most-sold smartphone brand with a share of 27 percent and had the top three models in that market,” Kantar strategic insight director for Asia Tamsin Timpson said.

What does hurt Apple, however, is that the pool of available new Smartphone buyers is shrinking quarter-by-quarter. And, given that Android phones come in a wider price range, a good share of late adopters are choosing them over and iPhone for their first Smartphone.

“During the quarter, 31 percent of Android buyers upgraded from a feature phone, only slightly lower than the 34 percent recorded in the same period of 2014,” Milanesi said. “This trend is impacting vendors within the Android ecosystem as brands with more price competitive offerings, such as Huawei, LG, ZTE and Alcatel, are growing in market share at the expense of brands such as Samsung and HTC.”


Jennifer Cowan is the Managing Editor for SiteProNews.