March 2, 2016
Service Comes Without Contract, To Begin Later This Year
AT&T is branching out with customers soon able to stream DirecTV through any of their devices.
The company announced Tuesday it will launch three different packages for customers enabling them to view DirecTV anywhere. The trio packages come without the requirement of contracts, satellite dishes or set-top boxes.
“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want. AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience,” John Stankey, AT&T’s entertainment group CEO, stated in a company release. “These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment.”
Customers can choose the DirecTV Now package offering a range of content packages, including much of what is available from DirecTV today including on-demand and live programming from many networks, plus premium add-on options. This package will be available over a wired or wireless Internet connection and on Internet-enabled devices. Consumers can simply sign-up for the service, download the app and begin watching.
The second package, entitled DirecTV Mobile, is exactly what the title sounds like, consumers can watch premium video and made-for-digital content directly on a smartphone, regardless of the wireless provider. Consumers can start watching video immediately after the same simple sign-up and app-download process.
Lastly, AT&T will also offer DirecTV Preview which is a free offer for anyone with a wired or wireless Internet connection. It will feature some of the programming available on DIRECTV today. The tailored ad-supported service will showcase content from AT&T’s AUDIENCE Network, many networks and other content sources.
The services are scheduled to be available sometime in the final quarter of 2016.
W. Brice McVicar is a staff writer for SiteProNews.