March 8, 2016
Facebook is giving its members yet another option to hail a ride through its Messenger app.
A new partnership with transportation service Lyft enables Facebook Messenger users in the U.S. to request a ride through ‘s’ without ever leaving the app. The partnership is part of Lyft’s extension of its developer platform.
To ask for a ride through ‘Messenger x Lyft,’ you simply tap on the ‘transportation’ icon above the keyboard, choose ‘Lyft,’ and then tap on ‘ride.’ Lyft handles the rest.
“With Messenger, our two companies share a unique brand alignment,” the company said in a blog post. “Lyft’s mission is to unite humanity and technology – and Messenger’s goal is to be the best way to communicate with the people and businesses that matter to you most. In the coming weeks, as Messenger x Lyft rolls out across the country, we’ll celebrate our shared priorities and dedication to delighting users with unique surprise promotions.”
Although the feature is not yet available to all U.S. Messenger users, Lyft has said it will be rolling out across the country “in the coming weeks.”
This is the second transportation service to partner with Facebook. The social networking firm announced its partnership with Uber in December.
Dubbed Transportation on Messenger, the service enables Facebook Messenger users in the U.S. to request an Uber ride right from the app.
The social network, at the time, said that while Uber was its first partner, it planned to extend the service to include other transportation companies. Facebook said more countries and other transportation services will be added “soon.” It will be interesting to see which service will follow Lyft.
Jennifer Cowan is the Managing Editor for SiteProNews.