March 9, 2016
Pinterest is doing away with the wait-list for Ads Manager.
Now, for the first time, the virtual pin-up board is opening up Ads Manager to all small- and medium-sized businesses in the U.S.
“Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again,” Pinterest said in a blog post.
“These engagements drive additional free value to advertisers over time—something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20 percent more (free) clicks in the month after the start of a Promoted Pins campaign. We want more businesses to see these results.”
The Pinterest Ads Manager is designed to be do-it-yourself easy with its bulk editor enabling you to deal with more campaigns at the same time. It also offers advanced measurement, so you can track the effect of your Promoted Pins.
There are a number of targeting options as well:
- Interest targeting — Pinterest offers targeting against more than 420 interests — for instance healthy recipes or baby gear. “These interests reflect what people want to explore now and engage with in the future—not something they happened to browse last month or a pastime they were interested in years ago,” Pinterest said.
- Keyword targeting — Keyword targeting enables you to engage people while they are actively searching out new ideas.
- Customer database targeting — This permits you to create an audience to target from your customer list.
To get Pinterest Ad Manager, click here.
Jennifer Cowan is the Managing Editor for SiteProNews.