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March 10, 2016

Twitter Moments Update Drivers Users to Publishers’ Pages

Twitter is giving Moments a spring makeover to make it easier for people to explore links within the feature on iOS and Android.

The update allows publishers to add links to Moments that will direct traffic back to their sites.

“People can now dive deeper into publisher content found in Moments, and publishers can continue telling their stories on their own websites, all while also accessing Twitter’s global audience,” reads a Twitter blog post. “This expands possibilities for storytelling on Twitter, while providing more context for people.”

To use the new functionality, users simply tap a link to a news article, blog etc. directly from a Moment. Then, when finished browsing, they simply click out and head back into the Moment where they originally started.

Also, to ensure links load quickly, Twitter is teaming up with publishers and industry leaders to launch the AMP project, “a new open source initiative to help publishers make incredibly fast mobile websites.”

“Beginning with Moments, we will display the AMP versions of news articles when available,” Twitter said.

To use the new functionality, you must ensure you have updated Twitter to the latest version of iOS or Android.

Moments first rolled out in the U.S. in October and the U.K. in December. Twitter has said it plans to expand it to other countries in the future.