March 11, 2016
The USA Today Network is kicking off spring with a virtual take on the news.
That’s right, the network plans to begin virtual reality broadcasts. The company will debut VRtually There, the first branded news to be offered in virtual reality (VR).
Beginning this spring, the network will air a number of regularly scheduled segments on a swath of topics, including: music news from Nashville, SPORTS news from Detroit and Indianapolis, political news from Washington DC, outdoor news from Reno and Fort Collins, MONEY news from Westchester and USA Today’s team, TECH and LIFE news from San Francisco and Los Angeles, and consumer tips from Reviewed.com.
Along with the news content will be VR advertising opportunities.
“We are excited to work with innovative brands and agencies to invent VR advertising products and virtual branded content experiences. The USA Today Network’s commitment to storytelling, utilizing VR, sets us apart in the news media space,” chief revenue officer Kevin Gentzel said in a press release.
“We are equally focused on connecting our readers to brands in VR. Within GET Creative, our branded content studio, we have talented and experienced VR videographers who are working hard to help invent this new advertising medium.”
USA Today Network’s branded content studio will offer in-house expertise in VR branding to its advertisers interest in pursuing this new form of marketing.