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March 30, 2016

10 Ways to Generate Leads from Facebook

Exactly what is a lead and what does it mean for your business?  A lead is a person or organization that has, in some way, expressed an interest in your product or service.  Leads, if handled properly, can be turned into customers, which means more sales and success for your business.
There are many ways to find leads including social media.  Social media lead generation is cost-effective and can considerably elevate your sales success.
Facebook has more than one billion users and is the continued powerhouse of social media.  Below are 10 ideas you can use to help increase your lead generation using Facebook.

1. Use Calls-to-Action in Your Cover Photo – With Facebook changing their policies and allowing calls-to-action in your cover photo, all kinds of possibilities open up for lead generation.  You can link to special offers, contests, events, giveaways, etc.  By displaying a lead capturing call to action your conversion numbers could grow substantially.

2. Use Links in Your Posts – Posting with photos will get you more than 50 percent more likes than text posts.  Be sure to add a link back to your website to capture that lead.

3. Host Events and Contests – The possibilities are endless for holding all types of events to get those leads.  Some ideas are webinars, contests, competitions, giveaways, Facebook chat, etc.  You can easily create an event page.  Use Facebook’s event app to create your page and then send out your invites.

4. Design an Effective Cover Photo – Be sure to follow Facebook’s cover photo guidelines.  Draw attention to your call-to-action buttons with some text directly above them or an arrow or other similar tactic.  Keep it fresh by changing your photo periodically.  There are many sites that offer free cover images for you to use.  ProfileRehab.com, TrendyCovers.com, and FreeFacebookCovers.net just to name a few.

5. Avoid Direct Selling – Avoid using obvious advertising in your posts.  If people see nothing but an ad, they will more than likely avoid it.  Provide quality, informative content to get a higher number of leads and conversions.

6. Customized Tabs – There are many apps and tools you can use to create customized tabs to generate more interest in what you have to offer.  Make a tab for sales, discounts, videos, events, etc.  Find free tools listed here.

7. Capture the Like – Getting the ‘like’ will more than likely help you capture a lead or sale.  If people visit your page and do not like it, chances are they will never return.  Getting the like will help establish the trust and foundation for a solid customer relationship.  Post eye-catching images, quality content and helpful information to get more likes.  Post regularly at strategic times.  Post interactive content and questions.  Add a ‘like’ box on your website.  Connect your Facebook page with other social media accounts.  There are many ways to get more likes.

8. Display an Opt-In Form – This option might require a bit more skill, but if you want to take the plunge there are tutorials and videos you can use to help you get through the steps.  You can find step-by-step instructions at HCDigital.com.

9. Join Relevant Groups and Communities – Search Facebook for groups that are relevant to the information you provide.  If you will be offering info on beauty products, don’t be looking for groups about learning how to paint.  Many groups will have rules and guidelines you need to follow.  Participate in the group as much as possible.  Offer advice and information.  Post your offers, sales and discounts as allowed.  Post links to your appropriate blog posts.  Facebook groups can be a goldmine of leads if managed properly.

10. Become the Notable Expert for Your Targeted Market – Build your reputation as an expert in your field.  Offer your expertise and advice as much as possible.  Let people know you are easily accessible if they have questions.  People will begin to trust you and think of you when they need the products and/or services you offer.
Businesses are always looking for ways to generate promising leads.  Facebook, with its billion-plus users, can certainly provide you with those leads if you work diligently and professionally.


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Terri Seymour has 20 years of Internet marketing experience and has helped many people start their own business.  Now is the time to get started with your own exciting resell eBook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

15 Responses to “10 Ways to Generate Leads from Facebook

    avatar Aventura12 says:

    I read full article and found great information about how to generate leads from Facebook. Your points are really good and we are also using these things. Thanks for sharing a great article. This is very useful to everyone who wants to generate business through Facebook.

    avatar Kally says:

    That’s a good source for something new in Facebook. You are doing right job. Keep it Up.

    avatar Singsys says:

    After a long time something new to generate leads from social media. Thanks for sharing the views with us. It will surely help us to gain more traffic and leads.

    avatar News Farras says:

    Thank you for sharing way to generate leads form Facebook like this

    Great tips !
    Facebook is the best social source of traffic

    avatar Jennifer G. says:

    I didn’t know about the change in policy allowing call-to-action in the cover photo. That is really great information! I also hadn’t thought about adding customized tabs, which is a great idea to promote our sale courses. I’m going to work on implementing your ideas on our company’s HazMat Student Facebook page. Thanks so much!!

    Hello Jennifer,

    I am glad you found the ideas in the article helpful. Thank you for your feedback.

    Warm regards,
    Terri Seymour

    avatar Gloria John says:

    Hi Terri,
    Thanks for sharing Wonderful post. Generating leads by using Facebook is very good idea. Facebook is the most preferred social media network used worldwide.Generating leads using social media is also cost effective. YOU do not need to spend a single penny to generate leads. Will follow all of the mentioned great tips.

    avatar Dhaval Patel says:

    Such a wonderful information about lead generation from social media website Facebook. Thank You.

    Thank you all for your input and feedback. It is much appreciated. I am glad you found my article to be helpful.

    Warm regards,
    Terri Seymour

    avatar usman says:

    I never tried facebook for leads by reading your post i think I should try it now. Facebook is largest social portal now.

    Thank you Usman. Yes, social media is definitely one of the most powerful online marketing methods to get leads and to build your business.

    I read full article and found great information about how to generate leads from Facebook. Your points are really good and we are also using these things. Thanks for sharing a great article. This is very useful to everyone who wants to generate business through Facebook.

    avatar Apowersoft Video Converter Studio says:

    great article i am a big fan your work keep it up dear and sharing a more amazing topic I read full article and found great information about how to generate leads from Facebook. Your points are really good and we are also using these things. Thanks for sharing a great article. This is very useful to everyone who wants to generate business through Facebook.

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    great article i am a big fan your work keep it up dear and sharing a more amazing topic I read full article and found great information about how to generate leads from Facebook. Your points are really good and we are also using these things. Thanks for sharing a great article. This is very useful to everyone who wants to generate business through Facebook.

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