April 6, 2016
More live videos are coming to your Facebook news feed.
The social network today launched a number of updates to Facebook Live to give you more ways to personalize your live broadcasts. The update should also make these broadcasts more discoverable and shareable, adding up to more engagement.
“Going live on Facebook feels special because you are going live with the people you care about,” product management director Fidji Simo said in a blog post.
“We hope this new ability to both broadcast and watch live video within Groups and Events enables people to connect more deeply with their closest friends, family and the communities of people who share their interests.”
One of the new features is the ability to go live in Facebook Groups and Facebook Events.
Live in Groups enables you to broadcast exclusively to those in that Facebook Group while Live in Events means you can go live from a party or other event so those who are unable to attend can still get in on the action. Events can also be used to schedule a live Q&A session.
Facebook has also added a number of interactive features, such as Live reactions, replaying comments made while live and Live filters, to Facebook Live.
Live Reactions enables viewers to “express their feelings” in real-time using the Love, Haha, Wow, Sad or Angry reactions or the reactions animate right on top of the video.
“Live Reactions appear in real time and disappear quickly so broadcasters and other viewers can get a sense of how people are feeling at different points during the live video – it’s like hearing the crowd applaud and cheer,” Simo explained. “When your friend reacts to your video or to a video you are both watching together you’ll see their profile pic and a little starburst before their reaction appears.”
Live video on Facebook permits you to interact with commenters and respond to their suggestions and questions. And, according to Facebook’s stats, you can expect a lot of engagement. The stats show that people comment 10 times more on Facebook Live videos than on regular videos.
A set of five Live Filters, meanwhile, enables you to personalize your live broadcasts and the ability to draw or doodle on your video while live is coming soon. There is also new metrics for Pages sharing live video.
Facebook has implemented some updates to bring more people to your broadcasts including the option for viewers to send an invitation to a friend to watch with them right from the live video. The social network has also allocated a spot on Facebook’s mobile app where people can discover trending live videos, live videos from the friends and live video on specific topics.
Jennifer Cowan is the Managing Editor for SiteProNews.