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April 13, 2016

Google’s Local Business Cards a SEO Boon?

The former CEO of Google and current Alphabet CEO, Larry Page, has been quoted on the possibilities the search engine holds by saying, “We’re at maybe one percent of what is possible. Despite the faster change, we’re still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity… Every story I read is Google vs someone else. That’s boring. We should be focusing on building the things that don’t exist.” As of late, the Internet has been abuzz with Google experimenting with a new feature that is a potential full-on game-changer.

Google Posts, as they have been dubbed since there is no official name for the feature, originally rolled out in January for use by U.S. presidential hopefuls. These posts would appear in the search results as cards for any query corresponding to one of the candidates. As of early March, it has been reported that Google is opening this feature up to a handful of local businesses to utilize.

So what exactly are these Google Posts, and how could they benefit you?

Google Posts are a new element to the search engine that is currently in the experimental phase. The feature allows businesses and people alike to develop content to be posted directly on Google. The content then appears highly ranked in the SERPs in a carousel format. The new results also allow for animations and GIFs to be displayed; a first for Google. If you need a bit of a visual aid, just Google “A Healthy Choice Spa” and you can find the carousel directly below the first result.

Mike Blumenthal was the first to take notice of Google opening up this new aspect of the search engine on March 4. Greg Sterling of Search Engine Land later confirmed this to be true. As it stands right now, Google describes this feature by stating, “Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.” 

This means that only a very select number of people and businesses have access to the feature at the moment, although, while posts are currently invite only, there is a waitlist available for those who want to take advantage of the service later down the road. Do keep in mind, however, that there is no guarantee of acceptance or if Google will even expand the new offering.

There is no way to access any of the Google Posts from the Posts homepage. They can only be accessed in the search results when queries are entered for participating organizations. There is also no way to see all of the posts from these participants either as some may disappear as time passes, much as they did for presidential candidates. Additionally, the content is completely custom as it is not pulled from Google My Business or any other source, so if a post disappears, it will likely be quite difficult to or impossible to find ever again.

The new implementation is currently seen as a push by the search giant to develop a fresher and more dynamic experience for users, as it is always seeking to do. The cards also offer Google the opportunity to build an increasingly social presence, as content can be shared directly from the carousel, while simultaneously creating new ad space as right-side ads were recently banished.

Google postsThe layout was developed with mobile as the top priority but they still display equally as well on desktop devices. With mobile, the cards appear below the Knowledge Panel, whereas on desktop they are displayed alongside the Knowledge Panel.

The purpose of the cards, as with the previous incarnation for presidential candidates, is to give businesses the opportunity to provide additional content or convey information about the products or services a company offers in a way that the Knowledge Panel does not accommodate.

If this new feature makes it past experimentation to become a mainstay in Google’s arsenal, this could prove not only as a great resource for small businesses to get their content seen, but also serve as a SEO boon. Any business that implements the new cards would have instant access to publishing content directly on the Google search results, which in turn could potentially boost rankings significantly. There has been no decision, however, if Google will ever allow these cards to be used on a larger scale.

If Google does decide to make this feature available to the masses, there are immense benefits that could potentially be reaped for Google, businesses, and users alike. Google stands to gain a new space for ad revenue. Businesses can provide their audience with additional content and possibly find themselves rising in rankings on the engine. And users benefit from a new and engaging form of content that they just can’t get enough of. It seems that it would be a wise move for Google to implement this new feature across the board as it provides the aforementioned benefits while integrating a new level of dynamics and allure through custom content and the use of GIFs. The resulting decisions remain to be seen, but odds are there’s a new SEO content in town, and that’s cause for celebration.

Do you think Google will ultimately open this new feature up to the masses? What other potential benefits do you see possible with Google Posts?


Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

20 Responses to “Google’s Local Business Cards a SEO Boon?

    avatar Ciprian says:

    This article is the best. Thanks

    Excellent blog. This article is so nice and very useful. Thank you so much for sharing.

    avatar Bruce Clark says:

    As an Orange County California real estate agent working to focus more on local communities, I can see the potential for better local content ‘awareness’ and quicker indexing.

    avatar Tino Berita says:

    Thank you for sharing informations

    avatar Sandyyou says:

    wow, good news~ later we can submit posts of our Efficcess(pim software) to google. great~

    avatar Bob Smith says:

    Perfect article one of the best i read in some long time, Contenet marketing is number one tool for any good website platform this articleio it’s a great source

    avatar James Huges says:

    Google’s Local Business Cards a SEO Boon? great article we love it and we add it to our article resources on our moving directory.

    avatar shamsheer says:

    Google claims to have based this decision on testing and research. Supposedly, they tested this change on a portion of their search traffic and it led to “better” resultsthis testing is nothing new. Google continually tests tweaks to their search engine results pages, and most of the changes benefit searchers and advertisers.

    hello dear,
    SEO boon means? Nice article Keep reading.
    sagar ganatra

    avatar Hollywood Martin says:

    Google’s Local Business Cards a SEO Boon? Google become very greedy search engine they want to make money or referral service commission from any service provider with no regards to the service you provide and make it very difficult for for business getting listed locally.
    Google almost got to be the best local search engine with bing and yahoo struggle to keep up but google always find way to shot is on leg.

    avatar Aventura12 says:

    Really a great article. Now days local listing is very important for every business. You can show your products and services to your local areas, which is very good for your business.

    amazing post, loved it.

    avatar Shelly Wiley says:

    Your blog is really useful. It help me in my SEO work.

    It seems a great post for Local SEO.

    Thanks for the things which we are working with and it’s really very nice to this work.

    avatar snaptube says:

    Excellent blog. This article is so nice and very useful. Thank you so much for sharing.

    avatar irootapk says:

    thanks for such a great update information about google

    local business help in seo for your site.

    avatar Rahat Rony says:

    Thank you for share, It seems great.

    avatar Jordan says:

    Good job Tina Courtney.

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