April 18, 2016
Customers no longer have to shell out $99 for an annual Prime membership to take advantage of Amazon’s video service.
Launched late Sunday, according to The New York Times, Amazon customers can also chose a full Prime membership — which includes faster shipping, photo storage, music streaming and an eBook service — for $10.99 a month, with the option to cancel at any time.
An annual prime membership, at $99, is still far and away a better deal. Paying on a monthly basis for Amazon Video would take $108 out of your pocket each year while paying monthly for a full membership would cost $132 — $33 more than paying for the service annually.
News of the new Prime monthly plans comes as Netflix gears up to introduce a $1 rate hike to $9.99 a month for its HD programming next month. Originally, existing customers in the U.S., Canada and parts of Latin America were to have until October of 2016 before they were asked to pay the increased rate. The cheaper non-HD $7.99 per month plan is still available.
Netflix CEO Reed Hastings said the rate increases would help the company cover the costs of producing its own original content, which, thus far, has proved to be quite popular.
Already, Amazon Prime has 54 million U.S. subscribers compared to Netflix’s 45 million.
Jennifer Cowan is the Managing Editor for SiteProNews.